Frock and Frill

AYM Studio is a Sussex, United Kingdom–based fashion brand founded by Amelia Gammon in 2012 that focuses on modern women’s clothing with a relaxed, contemporary feel. The brand creates dresses, tops, skirts, and wardrobe staples designed to be easy to wear and style for daily life. AYM Studio’s designs often feature clean lines, soft fabrics, and timeless shapes that make pieces versatile for workdays, casual outings, and social events. Instead of chasing fast trends, the brand prioritises thoughtful design and simplicity that can be worn season after season. The clothing feels polished yet comfortable, helping customers put together effortless outfits without overthinking. AYM Studio appeals to people who enjoy understated fashion that feels modern and wearable. It’s ideal for those looking for dependable wardrobe pieces that feel calm, stylish, and suited to real life.

Sulis is a UK-based fashion brand that focuses on minimalist, everyday women’s clothing designed to feel comfortable and simple to wear. The brand creates wardrobe staples such as tops, dresses, trousers, and knitwear with clean lines and calm colours that work well in daily life. Sulis keeps its designs straightforward and versatile, avoiding loud prints and complicated cuts in favour of relaxed fits and timeless shapes. The clothing is made for routines like work, casual days, and relaxed social outings. Sulis appeals to people who prefer quiet, easy-to-wear fashion that fits into many settings without much thought. It is ideal for customers who want dependable basics that feel comfortable and stylish in a low-key way.

The Gym King is a UK-based active lifestyle and apparel brand founded by Jay Parker in 2014, known for blending performance sportswear with modern, street-ready style. Built on the idea that fitness and fashion can coexist seamlessly, The Gym King creates apparel and accessories that support active lifestyles while celebrating bold design and contemporary trends. From technical gym wear to lifestyle pieces, each collection reflects a passion for quality fabrics, dynamic fits, and expressive details that resonate with athletes and style seekers alike. The brand’s aesthetic captures the energy of movement and urban culture, appealing to those who prioritize both functionality and self-expression. With a growing global community, The Gym King continues to push boundaries in active lifestyle fashion—crafting pieces that feel comfortable in motion and stylish at every moment beyond the gym.