Harbour and Tide

"Pursuit The Label is a London based sustainable swimwear brand, founded in 2017 by fashion professionals Gabby Hirata and Kylie Platt. The brand is recognized for creating stylish, eco-friendly swimsuits made from ECONYL regenerated nylon sourced from ocean and landfill waste. Its collections include minimal, fashion-forward bikinis and one-pieces that reflect a modern, clean design ethos while promoting environmental responsibility. Pursuit The Label emphasizes ethical manufacturing and small-batch production to minimize its environmental impact, aligning with slow fashion principles. What makes the brand distinctive is its blend of sustainability and contemporary design, proving that eco-conscious swimwear can also be chic and trend-relevant. Pursuit The Label appeals to modern women who want swimwear that looks refined while supporting a circular fashion economy. With its innovative use of recycled materials and dedication to transparent practices, the label has become a respected name in the UK’s sustainable fashion space."

Agent Provocateur is a London-based luxury lingerie and fashion brand, founded in 1994 by Joseph Corré and Serena Rees. Known primarily for its provocative lingerie, the label also produces swimwear that carries the same bold, sensual aesthetic. Its swimwear collections include bikinis and one-pieces designed with daring cuts, luxurious fabrics, and striking details. Agent Provocateur appeals to women who want swimwear that embodies glamour, sensuality, and confidence. What makes the brand distinctive is its unapologetically bold identity, merging lingerie sensibilities with beachwear to create pieces that stand out. With a global reputation for luxury and seduction, Agent Provocateur’s swimwear reflects the same high-fashion drama that has made its lingerie iconic.

"Paper London is a London based fashion brand, founded in 2011 by Kelly Townsend and Phillipa Thackeray, offering ready-to-wear, resortwear, and swimwear. The label is recognized for its bold use of color, graphic lines, and distinctive silhouettes that bridge contemporary fashion with playful design. Its swimwear collections often feature geometric patterns, striking cut-outs, and vibrant palettes that stand out while maintaining functionality. Paper London has gained international recognition for its strong, confident design identity and has been worn by celebrities and featured in major fashion publications. What makes Paper London unique is its fearless use of structure and bold design choices, giving its collections a sense of individuality and artistry. With a focus on premium materials and modern tailoring, the brand appeals to fashion-conscious women who want swimwear and apparel that feels expressive and unique, positioning itself as a distinctive voice in contemporary British fashion."