Honey Swim Co

"Honey Swim is a New York-based swimwear brand, founded in 2023 by Brynley Joyner and Mary Margaret Custer. The label offers bikinis and one-pieces that combine youthful styling with a modern sensibility. Honey Swim’s collections often feature playful colors, bold prints, and flattering cuts designed for women seeking fun yet practical swimwear. As a young brand, Honey Swim emphasizes accessibility and inclusivity, producing designs that cater to a wide audience while maintaining affordability. Its identity draws on a mix of contemporary beachwear trends and everyday wearability, positioning itself as approachable and stylish. What makes Honey Swim unique is its blend of fresh, trendy aesthetics with customer-focused inclusivity, aiming to create swimwear that resonates with younger audiences. With its founders’ strong digital influence, the brand has quickly gained recognition through social media and continues to grow as a youthful, community-driven swimwear label."