Isbjörn of Sweden Kids

Sweden is a pioneering Swedish kids clothing brand founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt on the island of Ingarö in the Stockholm archipelago, born from the frustration of two new mothers who couldn't find proper outdoor gear for their babies while maintaining their active outdoor lifestyle. Named for the polar bear — the toughest bear on the planet — the brand creates functional, high-quality outdoor clothing for children from 0 to 14 years, covering every layer needed for active young lives in nature and at play. Distributed by over 250 exclusive retailers across Scandinavia, Europe, and Japan, ISBJÖRN of Sweden has built a formidable international reputation for producing children's outdoor clothing that combines uncompromising performance with minimal environmental impact and genuine Scandinavian design intelligence.