Location

Helsinki, Finland

Founded

2016

Price range

Mid-range

Shipping

Worldwide

Catalogue

67 products

Size range

XS–3XL

New arrivals

19 this month

Lilja The Label Swimwear Brand Logo

Lilja The Label

About

"Lilja the Label is a Helsinki, Finland based sustainable swimwear brand, founded in 2016 with a focus on ethical production and timeless design. The brand creates bikinis, one-pieces, and resortwear using eco-friendly materials such as recycled nylon, ensuring minimal environmental impact. Its collections highlight clean, Nordic-inspired aesthetics with earthy tones, soft palettes, and versatile silhouettes designed for longevity. Lilja the Label emphasizes fair working conditions and responsible manufacturing, producing in Europe to maintain transparency and quality control. What makes the brand unique is its dedication to sustainability combined with simple, elegant designs that reflect Scandinavian minimalism. By creating pieces meant to be worn season after season, Lilja the Label promotes slow fashion and conscious consumption. The brand appeals to women who want eco-friendly swimwear that is stylish and practical, and aligned with their values, positioning itself as one of the leading sustainable swimwear labels in Northern Europe."

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Brand Details

L
Laura Saarinen

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Frequently asked questions

When was Lilja The Label founded?
Lilja The Label was founded in 2016. The Helsinki-based brand has been dedicated to sustainable swimwear for nearly a decade.
Where is Lilja The Label based?
Lilja The Label is based in Helsinki, Finland. The brand's Northern European location reflects its commitment to European production and Scandinavian design aesthetics.
What is Lilja The Label known for?
Lilja The Label is known for sustainable swimwear that combines ethical production with timeless Nordic design. The brand creates pieces using eco-friendly materials like recycled nylon and emphasizes fair working conditions through European manufacturing.
What is the price range of Lilja The Label?
Lilja The Label operates in the mid-range price segment. This positioning reflects the brand's commitment to quality, sustainable materials, and ethical European production.
Is Lilja The Label sustainable or ethical?
Yes, Lilja The Label is built on sustainability and ethical practices as core values. The brand uses eco-friendly materials like recycled nylon, ensures fair working conditions, and produces in Europe to maintain transparency and quality control.
What products does Lilja The Label offer?
Lilja The Label offers bikinis, one-pieces, and resortwear. All products are crafted from eco-friendly materials and designed with clean, Nordic-inspired aesthetics featuring earthy tones and versatile silhouettes.
What makes Lilja The Label unique?
Lilja The Label stands out through its dedication to slow fashion and conscious consumption, creating pieces designed to be worn season after season. The brand uniquely combines sustainability with Scandinavian minimalism, offering stylish, practical swimwear that appeals to women seeking eco-friendly options aligned with their values.

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