
is founded in 2012 by Ashley Merrill, who was frustrated by the lack of sleepwear that was simultaneously comfortable, flattering, and luxurious, and launched this designer clothing brand while attending business school at UCLA. The brand's mission is to create a better-rested world, producing elevated restwear in washable silk, organic Pima cotton, and cashmere that transitions effortlessly from sleep to day. The brand's original bestselling product was a washable silk pajama set, and it has since expanded to include dresses, sweaters, loungewear, bedding, and sleep masks. Merrill also founded a companion men's line called Lahgo, and the brand has grown to multiple brick-and-mortar boutiques playfully designed to look like bedrooms.
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