Nialaya

Jooel is a Singapore-based fine jewellery brand creating timeless pieces that balance elegance with modernity. Its collections include diamond rings, earrings, necklaces, and bracelets crafted in gold and precious gemstones, designed to celebrate both special occasions and everyday moments. The brand focuses on quality and refinement, presenting jewellery that resonates with sophistication. What makes Jooel distinctive is its fusion of contemporary styling with traditional luxury. With an identity rooted in elegance and longevity, Jooel appeals to those who want luxury jewelry that is refined, meaningful, and enduring, positioning itself as a trusted fine jeweller in Asia.

Latasha Lamar is a jewellery brand blending bold creativity with thoughtful design. Its collections include rings, earrings, and necklaces in sterling silver, gold plating, and mixed materials, often characterised by sculptural forms and expressive detailing. Each piece is crafted to make a statement while reflecting individuality. What makes Latasha Lamar distinctive is its fearless design perspective jewellery that feels like wearable art. With an identity rooted in boldness and expression, Latasha Lamar appeals to customers who want boutique jewelry that is artistic, original, and strong, positioning itself as a distinctive contemporary brand.

Lelia Mae is a contemporary jewellery brand offering delicate, feminine designs with a touch of elegance. Its collections feature earrings, necklaces, and rings in gold plating, silver, and semi-precious stones, often inspired by nature and subtle details. The brand’s philosophy centres on creating jewellery that is graceful yet wearable for daily life. What makes Lelia Mae distinctive is its balance of beauty and accessibility pieces that carry refinement without being overcomplicated. With an identity rooted in elegance and charm, Lelia Mae appeals to those who want everyday jewelry that feels stylish, delicate, and personal, positioning itself as a modern boutique brand.