P-Chouli

With Clarity is a fine jewelry brand founded in New York in 2015 by Anubh Shah and Slisha Kankariya. The brand was created to give couples a better way to shop for engagement rings and wedding bands, combining high quality design with transparency and technology. With Clarity specializes in lab grown and natural diamonds, offering customers the choice of both, set in 14 and 18 carat gold or platinum. A unique feature of the brand is its Home Preview program, which allows customers to try on replica rings before making a final decision. The style is elegant and modern, with designs ranging from classic solitaires to custom settings tailored to personal preferences. With Clarity is also committed to responsible sourcing and fair pricing, making fine jewelry more accessible. Customers value the brand for its convenience, honesty, and craftsmanship, making it a trusted name in the US for engagement rings and diamond jewelry.

Misho Designs is an award-winning jewellery brand founded by Suhani Parekh and based in Mumbai. It is internationally recognised for bold, sculptural pieces that combine contemporary art with wearable design. Collections include earrings, necklaces, rings, and cuffs crafted in sterling silver, gold plating, and mixed metals. Misho has collaborated with global fashion houses and dressed celebrities worldwide, making its designs both statement-making and versatile. What distinguishes the brand is its architectural approach jewellery that plays with structure, volume, and movement. With an identity rooted in modern art and global fashion, Misho Designs appeals to those who want luxury jewelry that challenges convention, positioning itself as one of India’s most innovative jewellery houses.

YAY Paris is a French jewellery brand founded by Julie Terranova, celebrated for its handmade creations. Its collections include delicate rings, earrings, and necklaces in gold plating and sterling silver, often designed with subtle detailing that makes them perfect for layering. The brand’s philosophy centres on jewellery as everyday essentials pieces that are stylish, comfortable, and long-lasting. What makes YAY distinctive is its Parisian touch refined yet approachable designs that suit both casual and elegant occasions. With an identity rooted in minimalism and charm, YAY Paris appeals to customers who want handmade jewelry that is modern, versatile, and personal, positioning itself as a beloved Parisian brand.