Location

Cape Town, South Africa

Founded

2012

Price range

£45 – £1,595

Shipping

Worldwide

Catalogue

126 products

Size range

S–L

New arrivals

17 this month

Pichulik Jewelry Brand Logo

Pichulik

Independent brand — verified
About

Pichulik is a South African jewellery brand founded by Katherine-Mary Pichulik, celebrated for its bold and symbolic designs. Based in Cape Town, the brand’s collections feature necklaces, earrings, and bracelets crafted from locally sourced rope, brass, and stones. Each piece draws inspiration from African traditions, mythologies, and female empowerment, transforming materials into wearable statements. What makes Pichulik unique is its fusion of cultural storytelling with strong, sculptural aesthetics. With an identity rooted in heritage and creativity, Pichulik appeals to those who want ethical jewelry that feels powerful, symbolic, and culturally rich, positioning itself as an internationally recognised South African brand.

Shop Pichulik

Picked by the brand. Checkout happens on Pichulik’s own site.

Brand Details

Handmade
South Africa
Brass base
Rope textures
FSC Certified Packaging
Yes
Last reviewed
Sep 2026
Independent brand
Verified
K
Katherine-Mary Pichulik

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

Who founded Pichulik?
Pichulik was founded by Katherine-Mary Pichulik, who created the brand to celebrate bold and symbolic jewelry design.
Where is Pichulik based?
Pichulik is based in Cape Town, Western Cape, South Africa, and is recognized as an internationally established South African brand.
What is Pichulik known for?
Pichulik is celebrated for its bold and symbolic jewelry designs that draw inspiration from African traditions, mythologies, and female empowerment, transforming materials into powerful wearable statements.
What is the price range of Pichulik?
Pichulik is positioned in the mid range price category, making its ethically crafted pieces accessible to a broad audience.
Is Pichulik sustainable or ethical?
Yes, Pichulik is an ethical jewelry brand that uses locally sourced materials including rope, brass, and stones, appealing to those seeking ethical jewelry with cultural significance.
What products does Pichulik offer?
Pichulik's collections feature necklaces, earrings, and bracelets crafted from locally sourced rope, brass, and stones.
What makes Pichulik unique?
Pichulik's distinctive identity stems from its fusion of cultural storytelling with strong, sculptural aesthetics, combining heritage and creativity into powerful, symbolic jewelry that feels rooted in African traditions and female empowerment.
When was Pichulik founded?
Pichulik was founded in 2012.

Ready to shop?

Visit Pichulik

You May Also Like

Discover more brands you might be interested in

Linjer featured image

Linjer

Norway · Est. 2014 · Mid-range

Linjer is a design brand founded in 2014 by Jennifer Chong and Roman Khan, focused on creating luxury-quality goods at fair prices. Starting with leather bags and watches, the brand later expanded into jewelry, offering simple and timeless pieces made for everyday wear. Linjer’s jewelry is crafted from recycled sterling silver, gold vermeil, and 14k solid gold, with some pieces featuring lab-grown diamond and ethically sourced gemstones. The style is minimal and modern, designed to be versatile and long-lasting rather than trend-driven. The brand is also committed to sustainability, using recycled materials, eco-friendly packaging, and responsible production methods. Customers choose Linjer for pieces that are elegant, affordable, and built to last, whether it’s a dainty ring, a classic necklace, or a pair of everyday earrings. Today, Linjer has become a global favorite for people who want sustainable jewelry that combines style, quality, and responsibility.

Made By Pivot featured image

Made By Pivot

United Kingdom · Est. 2020 · Affordable

MadeByPivot is a creative jewelry studio that crafts unique, design-forward pieces with personality. Their catalogue includes necklaces, earrings, rings, and personalized items, often blending unconventional materials, textures, and forms. What distinguishes MadeByPivot is its emphasis on experimentation and artistic detail: each item shows visible character, thoughtful finishing, and a sense of play. The brand projects a contemporary artisan identity, grounded in craftsmanship and innovation. It appeals to those who want jewelry that feels one-of-a-kind rather than mass produced, positioning itself as a boutique atelier that bridges art and adornment.

Sidai Designs featured image

Sidai Designs

Tanzania · Est. 2011 · Luxury

Sidai Designs is a social enterprise jewellery brand based in Tanzania, working with Maasai women artisans to create beadwork-inspired collections. Its pieces include earrings, necklaces, and bracelets made from recycled beads, silver, and natural fibres, often reflecting traditional Maasai patterns. The brand empowers artisans through sustainable employment while preserving cultural heritage. What makes Sidai Designs distinctive is its blend of social impact and artistry jewellery that tells a story of culture and empowerment. With an identity rooted in tradition and ethics, Sidai Designs appeals to customers who want fair-trade jewelry that is meaningful, authentic, and beautiful, positioning itself as a socially conscious brand.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.