
Only Hearts
USA · Est. 1978 · Affordable
Only Hearts is an American lingerie label for women, founded in New York in 1978 by Helena Stuart. It began as a tiny boutique on Columbus Avenue devoted to all things heart-shaped, from vintage lockets to corsets, and became a destination for collectors and romantics. Stuart went on to create fashion's first Inner Outerwear collection, lingerie-inspired pieces made to be seen and worn out, and today she runs the family brand with her daughter, Kaya. The range covers bralettes, bras, undies, slips, sleepwear and loungewear, described by the brand as sensuous, natural and just a little bit naughty. Collections include So Fine, Whisper, Bed of Roses and Organic Cotton Heritage Hearts, with pieces such as the Joey Bralette, Whisper Balconette Bra and Butterfly Brief, plus silk slips and pyjamas. Everything is made in New York City in small batches to reduce waste and overproduction, using local, deadstock, organic and Made in Green-certified textiles. Its organic line uses organic Pima cotton grown in Peru. Only Hearts says its pieces have been worn by Kate Moss, Chloë Sevigny, Bella Hadid, Kendall Jenner, Nicole Kidman and Scarlett Johansson, among others.






















