Only Hearts Clothing Brand Featured Image
Clothing Brands

Location

New York, USA

Founded

1978

Price range

$14.50 – $380

Shipping

Worldwide

Catalogue

500 products

Size range

XS–XL

New arrivals

49 this month

Only Hearts

Independent brand — verified
About

Only Hearts is an American lingerie label for women, founded in New York in 1978 by Helena Stuart. It began as a tiny boutique on Columbus Avenue devoted to all things heart-shaped, from vintage lockets to corsets, and became a destination for collectors and romantics. Stuart went on to create fashion's first Inner Outerwear collection, lingerie-inspired pieces made to be seen and worn out, and today she runs the family brand with her daughter, Kaya. The range covers bralettes, bras, undies, slips, sleepwear and loungewear, described by the brand as sensuous, natural and just a little bit naughty. Collections include So Fine, Whisper, Bed of Roses and Organic Cotton Heritage Hearts, with pieces such as the Joey Bralette, Whisper Balconette Bra and Butterfly Brief, plus silk slips and pyjamas. Everything is made in New York City in small batches to reduce waste and overproduction, using local, deadstock, organic and Made in Green-certified textiles. Its organic line uses organic Pima cotton grown in Peru. Only Hearts says its pieces have been worn by Kate Moss, Chloë Sevigny, Bella Hadid, Kendall Jenner, Nicole Kidman and Scarlett Johansson, among others.

Tags
#sustainable#ethical#organic#locally made#natural#recycled#affordable

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Brand Details

USA
Organic Cotton
Cotton
Modal
Nylon
Spandex
Lace
Last reviewed
Oct 2026
Independent brand
Verified
H
Helena Stuart

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Frequently asked questions

What kind of lingerie does Only Hearts make?
Only Hearts is a New York lingerie and lifestyle label making bralettes, bras, undies, slips, sleepwear and loungewear. It's known for Inner Outerwear, lingerie-inspired pieces designed to be seen and worn out.
What bralettes and other lingerie does Only Hearts sell?
Only Hearts' collections include So Fine, Whisper, Bed of Roses and Organic Cotton Heritage Hearts, with pieces such as the Joey Bralette, Whisper Balconette Bra and Butterfly Brief. It also sells loungewear like the So Fine Daydream Onesie and rib leggings, plus silk slips and pyjamas.
How much does Only Hearts cost?
Only Hearts is a mid-range brand, with pieces from about $14.50 to $380 USD. Thongs and briefs start around $14.50–$30, bralettes cost around $52–$60, and silk slips and pyjama sets range up to $380.
Where is Only Hearts located?
Only Hearts is based in New York City, USA, where it began as a boutique on Columbus Avenue and where its collections are still made. It sells through its online store.
Who founded Only Hearts?
Only Hearts was founded in 1978 by Helena Stuart, who opened its first heart-themed boutique on Columbus Avenue in New York. She now runs the brand with her daughter, Kaya.
Who owns Only Hearts?
Only Hearts is an independent, family-run brand owned and run by its founder, Helena Stuart, together with her daughter Kaya.
Is Only Hearts made in the USA and sustainable?
Only Hearts manufactures its lingerie in New York City in small batches to reduce waste and overproduction. It uses local, deadstock, organic and Made in Green-certified textiles, and its organic line uses organic Pima cotton grown in Peru.

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