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Selfish Swimwear
Canada · Est. 2017 · Mid-range
Selfish Swimwear is a Montreal, Canada–based swimwear brand, founded in 2017 by Naomie Caron. The label emphasizes sustainability and slow fashion, producing bikinis and one-pieces from eco-friendly fabrics in small batches. Each piece is designed and made in Montreal, reflecting a commitment to local craftsmanship and ethical production. Selfish Swimwear focuses on minimal, functional silhouettes in neutral tones, appealing to women who value timelessness and responsibility in fashion. What makes the brand unique is its dedication to slow-fashion principles—reducing overproduction and ensuring each piece is carefully made. By combining sustainability with understated style, Selfish Swimwear has become a respected name in Canada’s independent swimwear scene.
Papaaya Swimwear
India · Est. 2021 · Affordable
Papaaya Swimwear is a Mumbai, India–based swimwear brand, founded in 2021 by Maia Shroff. The label is part of a new wave of Indian swimwear designers bringing modern, stylish beachwear to a growing domestic and global audience. Papaaya focuses on vibrant colors, flattering cuts, and youthful designs that embody confidence and individuality. Its collections include bikinis, one-pieces, and cover-ups crafted to suit both beach holidays and resort getaways. What makes Papaaya unique is its role in shaping India’s emerging swimwear market, offering contemporary styles that reflect global trends while catering to a culturally diverse audience. With its fresh identity and emphasis on fashion-forward designs, Papaaya Swimwear is carving a space for itself in the international swimwear landscape.
Nettles Tale
Canada · Est. 2014 · Affordable
Nettle’s Tale is a Vancouver, Canada-based swimwear brand, founded in 2014 by Julia Church. The label is celebrated for its inclusivity, producing swimwear for women of all shapes and sizes. Its collections include bikinis and one-pieces that are both stylish and functional, designed to make women feel confident at the beach regardless of body type. Nettle’s Tale also emphasizes local production and sustainability, manufacturing in Canada with eco-conscious practices. What makes the brand distinctive is its body-positive mission, breaking away from the narrow standards of swimwear fashion to create designs that embrace diversity. With its strong community-driven ethos, Nettle’s Tale has become an important voice in inclusive, sustainable swimwear.
