Selfish Swimwear

Akoia Swim is a Bali, Indonesia–based brand, founded in 2014 by Reo Palmer and model Inka Williams. The label specializes in handmade crochet swimwear, crafted by Balinese artisans using sustainable practices. Each bikini is unique, reflecting traditional craftsmanship combined with modern styling. Akoia emphasizes slow fashion and cultural preservation, producing in small batches to reduce environmental impact. What makes the brand distinctive is its fusion of artisanal crochet techniques with contemporary fashion, offering swimwear that feels authentic and culturally rooted. With its Bali identity and focus on craft, Akoia Swim has become a standout in the artisanal swimwear niche.

Papaaya Swimwear is a Mumbai, India–based swimwear brand, founded in 2021 by Maia Shroff. The label is part of a new wave of Indian swimwear designers bringing modern, stylish beachwear to a growing domestic and global audience. Papaaya focuses on vibrant colors, flattering cuts, and youthful designs that embody confidence and individuality. Its collections include bikinis, one-pieces, and cover-ups crafted to suit both beach holidays and resort getaways. What makes Papaaya unique is its role in shaping India’s emerging swimwear market, offering contemporary styles that reflect global trends while catering to a culturally diverse audience. With its fresh identity and emphasis on fashion-forward designs, Papaaya Swimwear is carving a space for itself in the international swimwear landscape.

Nettle’s Tale is a Vancouver, Canada-based swimwear brand, founded in 2014 by Julia Church. The label is celebrated for its inclusivity, producing swimwear for women of all shapes and sizes. Its collections include bikinis and one-pieces that are both stylish and functional, designed to make women feel confident at the beach regardless of body type. Nettle’s Tale also emphasizes local production and sustainability, manufacturing in Canada with eco-conscious practices. What makes the brand distinctive is its body-positive mission, breaking away from the narrow standards of swimwear fashion to create designs that embrace diversity. With its strong community-driven ethos, Nettle’s Tale has become an important voice in inclusive, sustainable swimwear.