Selfish Swimwear

Selfish Swimwear is a Montreal, Canada–based swimwear brand, founded in 2017 by Naomie Caron. The label emphasizes sustainability and slow fashion, producing bikinis and one-pieces from eco-friendly fabrics in small batches. Each piece is designed and made in Montreal, reflecting a commitment to local craftsmanship and ethical production. Selfish Swimwear focuses on minimal, functional silhouettes in neutral tones, appealing to women who value timelessness and responsibility in fashion. What makes the brand unique is its dedication to slow-fashion principles—reducing overproduction and ensuring each piece is carefully made. By combining sustainability with understated style, Selfish Swimwear has become a respected name in Canada’s independent swimwear scene.