Location

Montreal, Quebec, Canada

Founded

2017

Price

Mid-range

Shipping

Worldwide

Selfish Swimwear logo

Selfish Swimwear

About

Selfish Swimwear is a Montreal, Canada–based swimwear brand, founded in 2017 by Naomie Caron. The label emphasizes sustainability and slow fashion, producing bikinis and one-pieces from eco-friendly fabrics in small batches. Each piece is designed and made in Montreal, reflecting a commitment to local craftsmanship and ethical production. Selfish Swimwear focuses on minimal, functional silhouettes in neutral tones, appealing to women who value timelessness and responsibility in fashion. What makes the brand unique is its dedication to slow-fashion principles—reducing overproduction and ensuring each piece is carefully made. By combining sustainability with understated style, Selfish Swimwear has become a respected name in Canada’s independent swimwear scene.

Brand Details
N
Naomie Caron

Frequently asked questions

What is the price range of Selfish Swimwear?
Selfish Swimwear is positioned in the mid range price category.
Where is Selfish Swimwear based?
Selfish Swimwear is based in Montreal, Quebec, Canada, where all pieces are designed and made locally.
What makes Selfish Swimwear unique?
Selfish Swimwear's uniqueness lies in its dedication to slow-fashion principles and local craftsmanship—each piece is designed and made in Montreal in small batches. The brand combines sustainability with understated, timeless style, appealing to women who value responsibility and longevity in fashion.
When was Selfish Swimwear founded?
Selfish Swimwear was founded in 2017.
Who founded Selfish Swimwear?
Selfish Swimwear was founded by Naomie Caron in 2017. She established the brand with a focus on sustainable, ethically-produced swimwear.
What products does Selfish Swimwear offer?
Selfish Swimwear produces bikinis and one-pieces made from eco-friendly fabrics. The collection features minimal, functional silhouettes in neutral tones.
Is Selfish Swimwear sustainable or ethical?
Yes, Selfish Swimwear emphasizes sustainability and ethical production throughout its operations. The brand focuses on slow-fashion principles to reduce overproduction and ensures each piece is carefully made with eco-friendly fabrics in Montreal.
What is Selfish Swimwear known for?
Selfish Swimwear is known for its commitment to sustainability and slow fashion principles, producing high-quality swimwear in small batches from eco-friendly fabrics. The brand emphasizes timeless, minimal designs and ethical local production.

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