American Threads

Impressions is a United States–based women’s fashion brand founded in 2012, known for offering stylish and approachable clothing for everyday life. The brand creates dresses, tops, loungewear, casual sets, and wardrobe staples designed to feel comfortable and on-trend. Impressions focuses on easy-to-wear silhouettes, soft fabrics, and versatile designs that work well for daily routines, social outings, and relaxed occasions. Instead of complicated styling, the brand prioritises pieces that customers can quickly wear and feel confident in. The clothing feels friendly, wearable, and suited for real life. Impressions appeals to people who enjoy modern fashion that feels comfortable and accessible. It’s ideal for customers looking for everyday pieces that balance style, comfort, and ease.

Pursue Fitness is a UK-based activewear and fitness brand founded by Daniel Brown in 2013 that focuses on functional, performance-driven clothing designed for workouts and active lifestyles. The brand creates activewear such as leggings, sports bras, tops, shorts, and gym-ready pieces that feel supportive and comfortable. Pursue Fitness pays attention to fabric quality, stretch, breathability, and fit so the clothing works well during workouts, training sessions, and athletic routines. The designs favour clean lines and functional cuts rather than fashion-only details, making them ideal for both training and everyday movement. Pursue Fitness appeals to people who want dependable activewear that feels performance-oriented and comfortable. It’s ideal for customers who value fitness clothing that supports exercise goals without sacrificing ease of wear.

Not Just Pajama is a China-based fashion brand founded by Rui Xu in 2018 that focuses on sleepwear and loungewear designed to be worn both at home and outside. The brand creates pajamas, lounge sets, robes, and relaxed separates that blend comfort with polished design. Not Just Pajama is known for elevating sleepwear with clean cuts, soft fabrics, and thoughtful details that make pieces suitable for relaxing at home, travel, or casual outings. Instead of traditional nightwear, the brand designs pieces that feel versatile and stylish while still prioritising comfort. The clothing feels relaxed yet presentable, making it easy to transition from home to daily life. Not Just Pajama appeals to people who value comfort but still want to feel put-together. It’s ideal for customers who enjoy loungewear that feels modern, functional, and stylish beyond bedtime.