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CurlShoppe

CurlShoppe is a Canadian natural haircare brand founded in 2015 by Natasha Sheppard and Rowan McAnoy. Based in Toronto, the brand was created to support the curly and textured hair community through affordable, effective products. Its product line — from cleansing conditioners to butters and gels — focuses on hydration, moisture retention, and definition using natural ingredients like aloe vera, shea butter, and coconut oil. CurlShoppe’s products are silicone-free, sulfate-free, and cruelty-free. The brand also places a strong emphasis on education, helping customers understand curl care routines and hair porosity. What makes CurlShoppe unique is its focus on representation and accessibility — providing inclusive, high-quality products designed for textured hair within Canada’s diverse beauty landscape.

women-ownedlocally madesustainableveganethical
Brand Details
Hair Care Brands
Canadian Hair Care
Affordable
Toronto, Ontario, Canada
2015
N
Natasha Sheppard
R
Rowan McAnoy
Worldwide
media@curlshoppe.ca
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Frequently asked questions

Where is CurlShoppe based?
CurlShoppe is based in Toronto, Ontario, Canada and ships worldwide to serve its global customer base.
What is CurlShoppe known for?
CurlShoppe is known for creating affordable, natural haircare products specifically designed for curly and textured hair, with a strong emphasis on education about curl care routines and hair porosity. The brand is recognized for its commitment to representation and accessibility within Canada's diverse beauty landscape.
What is the price range of CurlShoppe?
CurlShoppe offers affordable products, making effective natural haircare accessible to a wide range of customers.
Is CurlShoppe sustainable or ethical?
Yes, CurlShoppe's products are silicone-free, sulfate-free, and cruelty-free, reflecting the brand's commitment to ethical and sustainable beauty practices.
What makes CurlShoppe unique?
CurlShoppe stands out through its focus on representation and accessibility, offering inclusive, high-quality products designed for textured hair at affordable prices. The brand also emphasizes education, helping customers understand curl care routines and hair porosity as part of its mission to serve Canada's diverse beauty community.
What products does CurlShoppe offer?
CurlShoppe's product line includes cleansing conditioners, butters, and gels formulated with natural ingredients like aloe vera, shea butter, and coconut oil. These products focus on hydration, moisture retention, and definition for curly and textured hair.
When was CurlShoppe founded?
CurlShoppe was founded in 2015 by Natasha Sheppard and Rowan McAnoy to address the needs of the curly and textured hair community.
Who founded CurlShoppe?
CurlShoppe was founded by Natasha Sheppard and Rowan McAnoy in 2015. The brand was created to support the curly and textured hair community through affordable, effective products.
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