Daughters of Simone

Simone is a modern bohemian bridal clothing brand founded in 2012 in Fresno, California by designer sisters Ashley and Brittany, named in homage to French feminist philosopher Simone de Beauvoir. The brand introduced a free-spirited alternative to conventional wedding wear, offering gowns inspired by the flowing silhouettes of the 1970s and crafted from 100% buttery silks, scalloped crochet laces, and one-of-a-kind printed textiles. Operating from a beautifully renovated 100-year-old home in Fresno's historic Tower District, Daughters of Simone creates made-to-order gowns by appointment, reflecting a philosophy that brides should feel authentically themselves. Their collections are shown annually at New York Bridal Week and carried in cool-bride boutiques worldwide, celebrating individuality and effortless feminine style.