Forever & a Day Intimates

a Day Intimates is an activewear and boutique lingerie brand designed in Melbourne, Australia, by creative director Apryl. The brand was created to design pieces for the everyday woman that are both feminine, beautiful, and comfortable, sourcing luxurious laces from across the world to bring trendy yet affordable lingerie to a broad audience. Deeply committed to ethical and environmental sustainability, all designs are created in Australia and sampled in a factory in Northeast China, working only with small factories producing limited quantities that are restocked upon demand to minimize waste. The brand uses sustainable materials including hemp-based fabrics, is transparent about its supply chain, and considers ethical and ecological responsibility a core part of its identity rather than a marketing strategy.