Location

Vejle, Southern Denmark, Denmark

Founded

2006

Price range

130 DKK – 950 DKK

Shipping

Worldwide

Fub Kids

Independent brand — verified
About

is an exquisite Danish kids clothing brand founded in 2006 in Vejle by Anne Sofie Olrik and Lotte Bundgaard, born from a personal search for knitwear of the right quality, fit, and color after the birth of Anne Sofie's eldest son. The brand designs timeless, beautifully considered knitwear for children and women using GOTS-certified organic cotton and OEKO-TEX certified wool, with every piece crafted with exceptional attention to detail and a deep respect for slow, considered fashion. FUB's collections are quietly elegant — favoring clean silhouettes, muted natural palettes, and a precision of construction that gives each garment a purity entirely its own. Among Scandinavia's most admired sustainable knitwear brands, FUB has earned a devoted international following among parents who prioritize natural materials, timeless design, and genuine craftsmanship.

Brand Details

China
GOTS
OEKO-TEX Standard 100
Last reviewed
Sep 2026
Independent brand
Verified
A
Anne Sofie Olrik
L
Lotte Bundgaard

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Frequently asked questions

When was Fub Kids founded?
Fub Kids is an exquisite Danish kids clothing brand founded in 2006 in Vejle by Anne Sofie Olrik and Lotte Bundgaard, born from a personal search for knitwear of the right quality, fit, and color after the birth of Anne Sofie's eldest son.
Where is Fub Kids based?
Fub Kids is based in Vejle, Southern Denmark, Denmark.
What is the price range of Fub Kids?
Fub Kids is positioned in the mid-range price range.
Is Fub Kids sustainable or ethical?
The brand designs timeless, beautifully considered knitwear for children and women using GOTS-certified organic cotton and OEKO-TEX certified wool, with every piece crafted with exceptional attention to detail and a deep respect for slow, considered fashion. Among Scandinavia's most admired sustainable knitwear brands, FUB has earned a devoted international following among parents who prioritize natural materials, timeless design, and genuine craftsmanship.
What makes Fub Kids unique?
FUB's collections are quietly elegant — favoring clean silhouettes, muted natural palettes, and a precision of construction that gives each garment a purity entirely its own. Among Scandinavia's most admired sustainable knitwear brands, FUB has earned a devoted international following among parents who prioritize natural materials, timeless design, and genuine craftsmanship.

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