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Fub Kids

is an exquisite Danish kids clothing brand founded in 2006 in Copenhagen by Anne Sofie Olrik and Lotte Bundgaard, born from a personal search for knitwear of the right quality, fit, and color after the birth of Anne Sofie's eldest son. The brand designs timeless, beautifully considered knitwear for children and women using GOTS-certified organic cotton and OEKO-TEX certified wool, with every piece crafted with exceptional attention to detail and a deep respect for slow, considered fashion. FUB's collections are quietly elegant — favoring clean silhouettes, muted natural palettes, and a precision of construction that gives each garment a purity entirely its own. Among Scandinavia's most admired sustainable knitwear brands, FUB has earned a devoted international following among parents who prioritize natural materials, timeless design, and genuine craftsmanship.

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Brand Details
Clothing Brands
Kids Clothing
Mid Range
Vejle, Southern Denmark, Denmark
2006
A
Anne Sofie Olrik
L
Lotte Bundgaard
Worldwide
shop@fub.dk
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Frequently asked questions

Is Fub Kids sustainable or ethical?
The brand designs timeless, beautifully considered knitwear for children and women using GOTS-certified organic cotton and OEKO-TEX certified wool, with every piece crafted with exceptional attention to detail and a deep respect for slow, considered fashion. Among Scandinavia's most admired sustainable knitwear brands, FUB has earned a devoted international following among parents who prioritize natural materials, timeless design, and genuine craftsmanship.
What makes Fub Kids unique?
FUB's collections are quietly elegant — favoring clean silhouettes, muted natural palettes, and a precision of construction that gives each garment a purity entirely its own. Among Scandinavia's most admired sustainable knitwear brands, FUB has earned a devoted international following among parents who prioritize natural materials, timeless design, and genuine craftsmanship.
When was Fub Kids founded?
Fub Kids is an exquisite Danish kids clothing brand founded in 2006 in Copenhagen by Anne Sofie Olrik and Lotte Bundgaard, born from a personal search for knitwear of the right quality, fit, and color after the birth of Anne Sofie's eldest son.
What is the price range of Fub Kids?
Fub Kids is positioned in the mid-range price range.
Where is Fub Kids based?
Fub Kids is based in Vejle, Southern Denmark, Denmark.
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