Location

Christchurch, Canterbury, New Zealand

Founded

2013

Price range

$5.47 – $79.99

Shipping

Worldwide

Catalogue

500 products

Size range

XS–XL

New arrivals

162 this month

Jamie Kay Clothing Brand Logo

Jamie Kay

Independent brand — verified
About

Kay is a beautifully considered New Zealand kids clothing brand founded in 2013 by Jamie Fridd in Christchurch, beginning with a personal search for the perfect cot blanket and growing into one of the Southern Hemisphere's most beloved organic children's fashion labels. Every Jamie Kay piece is designed in a custom-built studio in New Zealand and crafted from the softest GOTS-certified organic cotton, with garments produced by trusted teams in Vietnam, India, and China and shipped directly from the brand's Christchurch warehouse. The brand's timeless aesthetic — gentle palettes, delicate prints, and silhouettes designed to feel as good as they look — has earned Jamie Kay a devoted international following among parents who believe beautiful children's clothing and organic certification should always go hand in hand. From cot blankets to full collections, Jamie Kay delivers New Zealand-designed quality with warmth and effortless grace.

Brand Details

Vietnam, India & China

Organic Cotton
Merino
Cotton Modal
Muslin
Denim
Tulle
Last reviewed
Sep 2026
Independent brand
Verified
J
Jamie Fridd

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Frequently asked questions

When was Jamie Kay founded?
Jamie Kay is a beautifully considered New Zealand kids clothing brand founded in 2013 by Jamie Fridd in Christchurch, beginning with a personal search for the perfect cot blanket and growing into one of the Southern Hemisphere's most beloved organic children's fashion labels.
What is the price range of Jamie Kay?
Jamie Kay is positioned in the mid-range price range.
What makes Jamie Kay unique?
Every Jamie Kay piece is designed in a custom-built studio in New Zealand and crafted from the softest GOTS-certified organic cotton, with garments produced by trusted teams in Vietnam, India, and China and shipped directly from the brand's Christchurch warehouse.

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