LOHO Bride

Bride is a contemporary bridal clothing brand and boutique founded in Los Angeles, California, established in 2015 following a series of successful pop-up events before opening its flagship in West Hollywood. The brand, whose name stands for League Of Her Own, was created by founder Christy Baird to offer an experience for women who don't identify with the mainstream bridal aesthetic, seeking an organic, comfortable, and intentional alternative to conventional wedding dress shopping. LOHO Bride curates design-forward, emerging and established bridal labels with an emphasis on quality, sustainability, and made-to-order production through small batch manufacturing in partnership with designer ateliers. Described by Harper's Bazaar as the cool girl's bridal boutique, LOHO has become one of Los Angeles' most beloved destinations for the fashion-forward, unconventional bride.