Location

Chicago, Illinois, USA

Founded

2016

Price range

$3 – $245

Shipping

Worldwide

Catalogue

500 products

Size range

XS–XXL

New arrivals

122 this month

Lola + The Boys Clothing Brand Logo

Lola + The Boys

Independent brand — verified
About

The Boys is a vibrant kids clothing brand based in Chicago, Illinois, founded by fashion model turned entrepreneur Irina Ovrutsky, who was inspired by her daughter Lola and two sons to see children's fashion through a bolder, more expressive lens. Every doodle, patch, sequin, and stitch in the collection is a direct reflection of her children's imaginative, colorful world. Lola and The Boys specializes in playful, trend-forward clothing for boys, girls, and preteens — featuring tulle dresses, sequin jackets, glitter detailing, and shimmery sneakers cool enough for playgrounds and special occasions alike. With a flagship boutique in Chicago and worldwide shipping, the brand brings a distinctly urban, high-fashion energy to children's apparel, celebrating the joy and whimsy of childhood through designs that are as dynamic as kids themselves.

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Brand Details

Last reviewed
Sep 2026
Independent brand
Verified
I
Irina Ovrutsky

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Frequently asked questions

Who founded Lola + The Boys?
Lola + The Boys boys is a vibrant kids clothing brand based in Chicago, Illinois, founded by fashion model turned entrepreneur Irina Ovrutsky, who was inspired by her daughter Lola and two sons to see children's fashion through a bolder, more expressive lens.
When was Lola + The Boys founded?
Lola + The Boys was founded in 2016.
What is the price range of Lola + The Boys?
Lola + The Boys is positioned in the mid-range price range.
What makes Lola + The Boys unique?
Lola and The Boys specializes in playful, trend-forward clothing for boys, girls, and preteens — featuring tulle dresses, sequin jackets, glitter detailing, and shimmery sneakers cool enough for playgrounds and special occasions alike. With a flagship boutique in Chicago and worldwide shipping, the brand brings a distinctly urban, high-fashion energy to children's apparel, celebrating the joy and whimsy of childhood through designs that are as dynamic as kids themselves.

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