Lola + The Boys
The Boys is a vibrant kids clothing brand based in Chicago, Illinois, founded by fashion model turned entrepreneur Irina Ovrutsky, who was inspired by her daughter Lola and two sons to see children's fashion through a bolder, more expressive lens. Every doodle, patch, sequin, and stitch in the collection is a direct reflection of her children's imaginative, colorful world. Lola and The Boys specializes in playful, trend-forward clothing for boys, girls, and preteens — featuring tulle dresses, sequin jackets, glitter detailing, and shimmery sneakers cool enough for playgrounds and special occasions alike. With a flagship boutique in Chicago and worldwide shipping, the brand brings a distinctly urban, high-fashion energy to children's apparel, celebrating the joy and whimsy of childhood through designs that are as dynamic as kids themselves.
Brand Details
Chicago, Illinois, USA
2016
I
Irina OvrutskyWorldwide
Frequently asked questions
Who founded Lola + The Boys?
Lola + The Boys boys is a vibrant kids clothing brand based in Chicago, Illinois, founded by fashion model turned entrepreneur Irina Ovrutsky, who was inspired by her daughter Lola and two sons to see children's fashion through a bolder, more expressive lens.
When was Lola + The Boys founded?
Lola + The Boys was founded in 2016.
What is the price range of Lola + The Boys?
Lola + The Boys is positioned in the mid-range price range.
What makes Lola + The Boys unique?
Lola and The Boys specializes in playful, trend-forward clothing for boys, girls, and preteens — featuring tulle dresses, sequin jackets, glitter detailing, and shimmery sneakers cool enough for playgrounds and special occasions alike. With a flagship boutique in Chicago and worldwide shipping, the brand brings a distinctly urban, high-fashion energy to children's apparel, celebrating the joy and whimsy of childhood through designs that are as dynamic as kids themselves.
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Top Curated Collections
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