Maids to Measure

Measure is a contemporary bridesmaid and bridal clothing brand founded in London in 2012 by sisters Sinclair and India Sellars, who identified a significant gap in the market for gorgeous, affordable, and beautifully designed bridesmaid dresses. The brand introduced itself as the first specialist British bridesmaid label, growing organically from a small family business into an award-winning destination brand beloved by brides, bridesmaids, and wedding guests across the UK. Known for its inclusive approach, wide range of colours and silhouettes, and dresses designed to be worn again long after the wedding, Maids to Measure offers in-store appointments at its Chelsea, London showroom as well as a seamless online shopping experience, making it the go-to choice for modern British bridal parties.