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Pashion Footwear
USA · Est. 2016 · Mid-range
Pashion began with an injury. In 2016, Haley Pavone, then a business student at Cal Poly San Luis Obispo, had taken off her heels at a university formal when another dancer's stiletto went straight through her bare foot. Her question was simple: why should women choose between heels that hurt and going barefoot? The name is short for "practical fashion".
Industry veterans called a heel that turns into a flat impossible. It took about two and a half years of student-led R&D before Pashion launched online in June 2019. The breakthrough is the Stelo™, a patented, removable arch support. A quarter turn releases the heel and Stelo together, and the flexible sole relaxes into a flat. Heel kits in 1.5, 3 and 4 inch block, stiletto and flare shapes swap onto any pair, so one shoe covers the office, a wedding and the walk home.
Engineers with Nike and Adidas experience shaped the design, and the shoes passed two years of professional wear-testing. On Shark Tank in 2021, Pavone turned down a royalty-based offer to keep reinvesting revenue. Wide-width styles, wide-calf boots and a bridal line extend the range.
Souliers Martinez
France · Est. 2017 · Luxury
Julien Martinez launched Souliers Martinez in Paris in 2017, drawing heavily on his Spanish heritage. A visit to an Alicante workshop introduced him to hand-braided leather, which became a defining feature of the label. The shoes combine that visible craft with shaped heels, pointed or softly squared toes and colours that give classic silhouettes a distinctive finish.
The women’s range includes woven sandals, pumps, flats and boots, alongside mesh, raffia and occasion styles. According to the brand’s history, its original leather designs were assembled and finished in Spain. Current material guides also identify production in Portugal and Italy for particular categories, so the manufacturing country is specific to the shoe rather than the label as a whole.
Souliers Martinez sells through its own online shop and stockists. Its general European size chart covers EU 35–41. Fit advice varies by construction: some styles recommend sizing up between sizes, while others recommend sizing down.
Maison Toufet
France · Est. 2015 · Mid-range
Marion Toufet founded Maison Toufet in Paris in 2015, building on a family background in shoemaking. The women’s footwear label designs in France and works with a workshop near Porto, Portugal, to make its shoes. Its collection includes loafers, ballet flats, sneakers, ankle boots and sandals, with individual styles named after women who inspire the founder.
Maison Toufet focuses on wearable shapes and materials that can stand up to repeated use. The brand says it produces in small batches and sometimes uses preorders to align production with demand. It identifies Leather Working Group certified leather, some partially recycled soles and recycled or FSC-certified packaging among its choices. Its Portuguese workshop generates part of its electricity through solar panels.
Many current product listings offer EU sizes 36–41, though availability and fit advice depend on the model. Maison Toufet sells directly through its online shop; its product descriptions identify the leather, construction and care requirements of individual shoes.
