Minnow Swim

is a contemporary kids clothing and swimwear brand born in Laguna Beach, California, founded by Morgan Smith after a trip to the Amalfi coast left her unable to find clean, character-free swimwear for her toddler son. Believing children deserved beautifully designed, classic swimwear without slogans or cartoon decals, Morgan created Minnow — a boutique label offering elevated swimwear and lifestyle apparel for infants through 10-year-olds in sun-kissed color palettes with purposeful details and custom prints. Each piece is thoughtfully designed with hand-finished production and crafted in California, reflecting a commitment to quality that parents can feel. Now based in Charleston, South Carolina, the brand has grown into a complete contemporary family lifestyle collection, celebrated for its crisp seaside aesthetic, timeless sensibility, and the kind of refined simplicity that makes every beach day feel effortlessly stylish.