Location

London, England, United Kingdom

Founded

2015

Price range

$25 – $399

Shipping

Worldwide

Catalogue

452 products

Size range

XS–5XL

Not Just Pajama Clothing Brand Logo

Not Just Pajama

Independent brand — verified
About

Not Just Pajama is a London-based fashion brand founded by Rui Xu in 2015 that focuses on sleepwear and loungewear designed to be worn both at home and outside. The brand creates pajamas, lounge sets, robes, and relaxed separates that blend comfort with polished design. Not Just Pajama is known for elevating sleepwear with clean cuts, soft fabrics, and thoughtful details that make pieces suitable for relaxing at home, travel, or casual outings. Instead of traditional nightwear, the brand designs pieces that feel versatile and stylish while still prioritising comfort. The clothing feels relaxed yet presentable, making it easy to transition from home to daily life. Not Just Pajama appeals to people who value comfort but still want to feel put-together. It’s ideal for customers who enjoy loungewear that feels modern, functional, and stylish beyond bedtime.

Brand Details

China
Mulberry Silk
Silk
Silk Wool Blend
Modal Silk Knit
GOTS
OEKO-TEX Standard 100
TÜV SÜD
Last reviewed
Sep 2026
Independent brand
Verified
R
Rui Xu

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Frequently asked questions

When was Not Just Pajama founded?
Not Just Pajama was founded in 2015.
Where is Not Just Pajama based?
Not Just Pajama is based in London, United Kingdom.
Who founded Not Just Pajama?
Not Just Pajama was founded by Rui Xu in 2015. The brand was created with a vision to elevate sleepwear and loungewear design.
What is Not Just Pajama known for?
Not Just Pajama is known for elevating sleepwear with clean cuts, soft fabrics, and thoughtful details that make pieces suitable for relaxing at home, travel, or casual outings. The brand designs pajamas and loungewear that feel versatile and stylish while prioritizing comfort.
What is the price range of Not Just Pajama?
Not Just Pajama is a mid-range brand, offering clothing at accessible price points for quality sleepwear and loungewear.
What products does Not Just Pajama offer?
Not Just Pajama creates pajamas, lounge sets, robes, and relaxed separates designed to be worn both at home and outside. All pieces blend comfort with polished design.
What makes Not Just Pajama unique?
Not Just Pajama stands out by designing sleepwear that transitions seamlessly from home to daily life, feeling relaxed yet presentable. The brand appeals to customers who value comfort but want to feel put-together, offering modern and functional pieces that go beyond traditional nightwear.

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