Location
Sydney, New South Wales, Australia
Founded
2002
Price
Mid-range
Shipping
International (USA, Canada, UK, Europe, Asia Pacific)
Oobi
About
is an iconic Australian kids clothing brand founded in 2002 in Sydney by Alexandra Riggs, celebrated for over two decades of beautifully hand-printed cotton garments crafted for girls from newborn to twelve years. Oobi's signature lies in its vibrant, joyful hand-printed fabrics — made from high-grade 100% cotton to ensure softness and comfort with no irritation — paired with playful, imaginative designs that have earned the brand seven Australian Favourite Children's Fashion Brand/Designer awards from the independent readers of KidStyleFile. For every new or full-priced garment sold, Oobi donates a piece of clothing to a child in need, embedding generosity into the brand's founding mission. With a "Great" rating from Good On You for ethical practices and a devoted national following, Oobi remains one of Australia's most loved and genuinely values-driven children's fashion labels.
Brand Details
Frequently asked questions
When was Oobi founded?
Oobi was founded in 2002. Over two decades, it has grown to become a beloved name in children's wear.
Where is Oobi based?
Oobi is based in Sydney, Australia, where it was founded and continues to design its collections.
What is the price range of Oobi?
Oobi is positioned in the mid range price segment, offering quality children's clothing at accessible prices for families.
What products does Oobi offer?
Oobi offers children's fashion and lifestyle products, including clothing pieces designed with soft, high-quality fabrics. Each collection features thoughtfully crafted items that combine contemporary style with playful personality.
What is Oobi known for?
Oobi is known for its playful, expressive clothing featuring vibrant prints, bold colors, and whimsical designs that celebrate childhood joy and imagination. The brand creates pieces using soft, high-quality fabrics that are gentle on young skin and durable for everyday wear.
What makes Oobi unique?
Oobi stands out through its child-centered approach to design that blends contemporary style with whimsical, expressive creativity. The brand is distinguished by vibrant prints, bold colors, and a focus on pieces that spark joy and encourage self-expression while reflecting the carefree spirit of childhood.
Who founded Oobi?
Oobi was founded by Alexandra Riggs in Sydney, Australia. She established the brand to create playful, expressive children's fashion that celebrates childhood imagination and joy.
What is the price range of Oobi?
For every new or full-priced garment sold, Oobi donates a piece of clothing to a child in need, embedding generosity into the brand's founding mission. With a "Great" rating from Good On You for ethical practices and a devoted national following, Oobi remains one of Australia's most loved and genuinely values-driven children's fashion labels.
What makes Oobi unique?
Oobi's signature lies in its vibrant, joyful hand-printed fabrics — made from high-grade 100% cotton to ensure softness and comfort with no irritation — paired with playful, imaginative designs that have earned the brand seven Australian Favourite Children's Fashion Brand/Designer awards from the independent readers of KidStyleFile.
When was Oobi founded?
Oobi is an iconic Australian kids clothing brand founded in 2002 in Sydney by Alexandra Riggs, celebrated for over two decades of beautifully hand-printed cotton garments crafted for girls from newborn to twelve years.
Is Oobi sustainable or ethical?
With a "Great" rating from Good On You for ethical practices and a devoted national following, Oobi remains one of Australia's most loved and genuinely values-driven children's fashion labels.
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