Location

London, England, United Kingdom

Founded

2015

Price range

£39 – £110

Shipping

International (Europe, USA, Canada and More)

Catalogue

114 products

Size range

3–14

Owa Yurika Clothing Brand Logo

Owa Yurika

Independent brand — verified
About

Yurika is a distinctive and meaningful kids clothing brand founded in London by Japanese mother-and-daughter duo Yuki and Yuriko Oshima, inspired by the birth of their daughter and granddaughter Honor and a desire to create childrenswear that carries the quiet elegance and deep craft traditions of their Japanese heritage into a contemporary London context. The brand produces beautifully designed sustainable children's clothing — primarily for girls — that draws from Japanese textile sensibility, favoring refined silhouettes, quality natural materials, and considered design that honors both the child wearing the garment and the cultural roots that inform every piece. Owa Yurika has earned recognition as one of London's most distinctive and ethically grounded children's fashion labels, a brand where Japanese design philosophy and British contemporary fashion sensibility meet with rare and beautiful results.

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Brand Details

Japan, UK & China

Cotton Linen Blend
GOTS
WRAP
Last reviewed
Sep 2026
Independent brand
Verified
Y
Yuki Oshima
Y
Yuriko Oshima

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Frequently asked questions

When was Owa Yurika founded?
Owa Yurika was founded in 2015.
Where is Owa Yurika based?
Owa Yurika is a distinctive and meaningful kids clothing brand founded in London by Japanese mother-and-daughter duo Yuki and Yuriko Oshima, inspired by the birth of their daughter and granddaughter Honor and a desire to create childrenswear that carries the quiet elegance and deep craft traditions of their Japanese heritage into a contemporary London context. Owa Yurika has earned recognition as one of London's most distinctive and ethically grounded children's fashion labels, a brand where Japanese design philosophy and British contemporary fashion sensibility meet with rare and beautiful results.
What is the price range of Owa Yurika?
Owa Yurika is positioned in the luxury price range.
Is Owa Yurika sustainable or ethical?
The brand produces beautifully designed sustainable children's clothing — primarily for girls — that draws from Japanese textile sensibility, favoring refined silhouettes, quality natural materials, and considered design that honors both the child wearing the garment and the cultural roots that inform every piece. Owa Yurika has earned recognition as one of London's most distinctive and ethically grounded children's fashion labels, a brand where Japanese design philosophy and British contemporary fashion sensibility meet with rare and beautiful results.

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