Owa Yurika

Yurika is a distinctive and meaningful kids clothing brand founded in London by Japanese mother-and-daughter duo Yuki and Yuriko Oshima, inspired by the birth of their daughter and granddaughter Honor and a desire to create childrenswear that carries the quiet elegance and deep craft traditions of their Japanese heritage into a contemporary London context. The brand produces beautifully designed sustainable children's clothing — primarily for girls — that draws from Japanese textile sensibility, favoring refined silhouettes, quality natural materials, and considered design that honors both the child wearing the garment and the cultural roots that inform every piece. Owa Yurika has earned recognition as one of London's most distinctive and ethically grounded children's fashion labels, a brand where Japanese design philosophy and British contemporary fashion sensibility meet with rare and beautiful results.