Location

London, England, United Kingdom

Founded

2013

Price range

£5 – £820

Shipping

100+ Countries

Catalogue

500 products

Size range

XS–L

New arrivals

256 this month

Pepa London Clothing Brand Logo

Pepa London

Independent brand — verified
About

London is a luxury kids clothing brand founded in 2013 in London by Pepa Gonzalez, a Spanish-born designer who drew on her large Malaga family's heritage and her mother's expertise in hand smocking to create a collection that fuses classic Spanish aesthetics with traditional British childrenswear design. Conceived and designed in London and manufactured in Spain, often hand-finished, Pepa London specializes in timeless, heritage-rich clothing for newborns to 10-year-olds including the brand's signature hand-smocked dresses that have become icons of elevated children's fashion. The brand was catapulted onto the global stage in 2016 when the Duchess of Cambridge dressed Prince George and Princess Charlotte in Pepa pieces, followed by dressing page boys and flower girls at Pippa Middleton's wedding. With flagship boutiques in Belgravia's Elizabeth Street and Palm Beach, Pepa London remains a benchmark of heritage luxury in children's fashion worldwide.

Brand Details

Spain
Cashmere
Merino Wool
Silk
Suede
Leather
Corduroy
Tweed
Last reviewed
Sep 2026
Independent brand
Verified
P
Pepa González

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When was Pepa London founded?
Pepa London is a luxury kids clothing brand founded in 2013 in London by Pepa Gonzalez, a Spanish-born designer who drew on her large Malaga family's heritage and her mother's expertise in hand smocking to create a collection that fuses classic Spanish aesthetics with traditional British childrenswear design.

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