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Solly Baby

Baby is a beloved kids clothing and baby-wearing brand based in Bonsall, California, with wraps sewn locally in Los Angeles, born from founder Elle's determination to create the perfect baby wrap starting with a $50 Craigslist serger. Working during nap times and rearranging furniture to cut fabric, Elle refined her design over three years until it was as beautiful as it was functional, and social media helped Solly Baby take off into a global brand trusted by over one million families. The signature Solly Baby Wrap is crafted from proprietary Solly Signature™ fabric — lightweight, breathable, and buttery soft — providing a snug, secure fit without sagging from birth onwards. Named "Best Wrap" by The New York Times' Wirecutter, featured in Vogue, and recommended by Parents Magazine, Solly Baby is the gold standard in gentle, stylish newborn baby-wearing worldwide.

sustainableeco-friendlynaturalwomen-owned
Brand Details
Clothing Brands
Kids Clothing
Mid Range
Carlsbad, California, USA
2011
E
Elle Rowley
Worldwide
info@sollybaby.com
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Frequently asked questions

Where is Solly Baby based?
Solly Baby is based in Carlsbad, California, USA.
When was Solly Baby founded?
Solly Baby was founded in 2011.
What makes Solly Baby unique?
The signature Solly Baby Wrap is crafted from proprietary Solly Signature™ fabric — lightweight, breathable, and buttery soft — providing a snug, secure fit without sagging from birth onwards.
What is Solly Baby known for?
Solly Baby is a beloved kids clothing and baby-wearing brand based in Bonsall, California, with wraps sewn locally in Los Angeles, born from founder Elle's determination to create the perfect baby wrap starting with a $50 Craigslist serger. Working during nap times and rearranging furniture to cut fabric, Elle refined her design over three years until it was as beautiful as it was functional, and social media helped Solly Baby take off into a global brand trusted by over one million families.
What is the price range of Solly Baby?
Solly Baby is positioned in the mid-range price range.
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