Staud Clothing Brand Featured Image
Clothing Brands

Location

Los Angeles, USA

Founded

2015

Price range

$95 – $1,995

Shipping

Worldwide

Catalogue

500 products

Size range

XS–XL

New arrivals

69 this month

Staud

Independent brand — verified
About

Staud is an American luxury clothing and accessories label for women, founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto. Born in Los Angeles, Staudinger studied at The New School in New York and was fashion director at Reformation before starting the brand with Augusto. The name comes from her childhood nickname, and the label is known for colourful, vintage-inspired pieces with a playful, modern edge. Staud began as a direct-to-consumer site where shoppers could customise pieces, then quickly moved to ready-to-wear and accessories. Its range includes dresses, tops, knits, denim, trousers and skirts, plus handbags like the Maude carryall, the beaded Tommy bag and the Valerie bag, and shoes such as the Wally boot. Collections are designed in Los Angeles, where Staud first produced in local downtown factories; today its clothing is made in China and Vietnam and its footwear in Portugal. From the start, Staud focused on limited runs and quality, and it later made a collaboration collection with Wrangler. WWD named its founders among its 40 of Tomorrow, and the brand has been worn by Alexa Chung and Dakota Fanning. Staud has a flagship on Melrose Avenue and stores in Washington, DC and Nashville.

Tags
#custom#luxury#natural

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Brand Details

China, Vietnam & Portugal

Viscose
Nylon
Cotton
Polyester
Wool
Silk
Elastane
Last reviewed
Oct 2026
Independent brand
Verified
S
Sarah Staudinger
G
George Augusto

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Frequently asked questions

What kind of clothing does Staud make?
Staud is a Los Angeles womenswear brand making colourful, vintage-inspired dresses, tops and knits, along with handbags and shoes.
What dresses and bags does Staud sell?
Staud sells dresses, tops, knits and leather jackets such as the Blair, and has made a collaboration collection with Wrangler. Its accessories include the Maude carryall, the Tommy beaded bag, the Valerie shoulder bag and the Wally boot.
How much does Staud cost?
Staud is a premium brand, with clothing priced from about $95 to $1,995 USD. Tops cost around $110–$695, dresses about $245–$1,895 and handbags about $250–$895.
Where is Staud located?
Staud is headquartered in Los Angeles, USA, with its flagship store on Melrose Avenue in West Hollywood. It also has stores in other US cities, including Georgetown in Washington, DC, and Nashville.
Who founded Staud?
Staud was founded in Los Angeles in 2015 by Sarah Staudinger, formerly fashion director at Reformation, and George Augusto. The brand name comes from Sarah's childhood nickname.
Who owns Staud?
Staud is an independent label founded and led by Sarah Staudinger and George Augusto.
Where is Staud made?
Staud designs its collections in Los Angeles. Its clothing is made in China and Vietnam, and its footwear is made in Portugal.

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