Tara Latour

Latour is a contemporary American bridal clothing brand founded in 2011 in New York City and produced in Minneapolis, Minnesota, by designer Tara Latour, who launched the brand with the bold ambition of changing the ideas of gowns in the wedding industry by offering brides something unapologetically individual. The brand introduced colour, couture techniques, fine fabrics, and modern textures into the bridal space at a time when these elements were rarely seen, earning a devoted following of fashion-forward brides drawn to designs described as modern romanticism that won't make grandma faint. Known for its cool-girl aesthetic, high-quality construction, and deeply supportive silhouettes designed with every body in mind, Tara Latour remains one of America's most original and celebrated independent bridal labels, beloved by brides who write their own story.