

Toby Tiger is a British children’s clothing brand founded by Zoe Mellor in the United Kingdom in 1998, known for its fun, expressive designs and strong commitment to ethical production. Created with a belief that children’s clothing should be joyful, adventurous, and responsibly made, Toby Tiger blends bold prints, soft fabrics, and comfortable cuts to create pieces that kids love to wear. Each collection is designed in the UK and produced with careful attention to sustainability, using eco-friendly materials such as organic cotton and safe, low-impact dyes. The brand’s playful aesthetic reflects a child’s world of imagination while prioritizing quality and longevity so garments can be worn again and again. With a focus on ethical manufacturing, transparency, and timeless design, Toby Tiger has become a favourite for families seeking stylish, planet-friendly children’s wear that balances creativity and care.
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