"VIV THE LABEL is a petite fashion brand founded in Melbourne by Natasha Grunberg in 2023. Its name is inspired by the Roman numerals V and IV, representing 5'4""—the maximum height for which its clothing is designed.
The mid-range collection includes dresses, tops, trousers, skirts and knitwear created with petite proportions in mind. Rather than simply shortening standard designs, the brand adjusts inseams, sleeves, necklines, armholes and overall garment proportions to provide a more flattering fit.
VIV THE LABEL focuses on timeless wardrobe pieces made from carefully selected fabrics. Most garments are designed and produced in Melbourne in limited quantities, while its knitwear is designed in France and manufactured by a specialist producer in China."
ATLASFLAME is an independent clothing brand from Amsterdam, focused on minimal design, quality and responsible production. Each piece is produced in strictly limited quantities, with a maximum of 25 pieces per item. Once sold out, it is permanently archived — no restocks. The collection uses carefully selected materials, including GOTS-certified organic cotton. Designed in Amsterdam.
JOVI India is an Indian fashion brand that blends traditional craftsmanship with contemporary design to create elegant women’s ethnic and fusion wear. The brand offers dresses, kurtas, kurta sets, co-ord sets, tops, Anarkali suits, Farshi suits, Ready-to-Wear Sarees, and festive wear crafted from premium-quality fabrics. Known for timeless designs, refined craftsmanship and comfortable silhouettes, JOVI India creates versatile outfits for everyday wear, celebrations and special occasions. Committed to slow fashion and ethical production, the brand focuses on quality, authenticity and lasting style, offering modern women clothing that beautifully combines Indian heritage with contemporary elegance.
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