VIV THE LABEL Clothing Brand Featured Image
Clothing Brands

Location

Melbourne, Victoria, Australia

Founded

2023

Price range

Mid-range

Shipping

Worldwide

Catalogue

25 products

Size range

S–L

New arrivals

2 this month

VIV THE LABEL Clothing Brand Logo

VIV THE LABEL

About

"VIV THE LABEL is a petite fashion brand founded in Melbourne by Natasha Grunberg in 2023. Its name is inspired by the Roman numerals V and IV, representing 5'4""—the maximum height for which its clothing is designed. The mid-range collection includes dresses, tops, trousers, skirts and knitwear created with petite proportions in mind. Rather than simply shortening standard designs, the brand adjusts inseams, sleeves, necklines, armholes and overall garment proportions to provide a more flattering fit. VIV THE LABEL focuses on timeless wardrobe pieces made from carefully selected fabrics. Most garments are designed and produced in Melbourne in limited quantities, while its knitwear is designed in France and manufactured by a specialist producer in China."

Tags
#everyday#women-owned#mid-range

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Brand Details

N
Natasha Grunberg

Corrections

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Frequently asked questions

Who is VIV THE LABEL designed for?
Its clothing is designed specifically for women who are 5'4" and under.
What does the name VIV mean?
The name combines the Roman numerals V and IV, which represent 5 and 4.
Does VIV THE LABEL offer true petite sizing?
Yes. The brand adjusts sleeves, inseams, necklines, armholes and other proportions rather than only shortening garments.
What sizes does VIV THE LABEL carry?
Its current size guide covers Australian sizes 4 to 16.
Where is the clothing made?
Most pieces are designed and made in Melbourne. The knitwear is designed in France and manufactured in China.

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