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Hartford
France · Est. 1979 · Mid-range
Hartford is a France-based fashion brand founded by Yves Chareton, known for its relaxed, refined approach to casualwear. The brand creates shirts, dresses, knitwear, and everyday pieces inspired by American heritage and European style. Hartford’s designs often feature soft fabrics, relaxed fits, and timeless patterns that feel comfortable and easy to wear. Instead of trend-heavy fashion, the brand focuses on wardrobe staples that feel familiar and dependable. The clothing works well for daily life, travel, and casual social settings. Hartford appeals to people who enjoy understated fashion with a relaxed, classic feel. It’s ideal for customers looking for casual pieces that balance comfort, quality, and timeless style.
Merlette
United States · Est. 2016 · Luxury
is founded in 2016 by Australian-born designer Marina Cortbawi, who previously served as international sales manager for Oscar de la Renta and director of international sales at Carolina Herrera before recognizing a gap in the market for elevated everyday pieces suited to travel. She enrolled at Central Saint Martins and the London College of Fashion for fashion design training, then traveled to India to develop fabrics and embroideries before launching this designer clothing brand. Named after a mythical bird in constant movement, and a symbol of the jetsetter in English heraldry, the Brooklyn-based atelier is known for its signature Soliman tiered dress, all-natural high-quality materials, and bespoke finishes such as hand embroidery and smocking. The first celebrity to wear the brand was Vanessa Hudgens, and the label remains beloved for pieces designed to make women feel elegant and at ease.
Harlow
Australia · Est. 2012 · Mid-range
is an Australian designer clothing brand founded in 2012 by Kerry and Angelo in Melbourne, designed to serve plus-size and curvy women in sizes 12 to 26 who deserve fashion that reflects their personality and makes them feel fabulous. Every Harlow piece is designed by the founders themselves from first drawing to last fit, manufactured entirely in Australia by ethical, accredited factories, and made using premium quality fabrics in limited runs. The brand's Australian-made commitment is core to its identity — keeping local manufacturing skills alive, maintaining close relationships with makers, and ensuring each garment is built to last on high rotation rather than end up in landfill after a season. In 2024, after 12 years, Harlow paused operations.
