Wolf & Rita

Rita is a beautifully crafted Portuguese kids clothing brand born from a family tradition of specialized shirtmaking in the north of Portugal, founded by sisters Sónia and Cláudia Rocha when they decided to channel their heritage into a brand entirely their own. The first collection, AW13 Indian Winter, was made from fabrics already on hand and set the tone for a brand rooted in artisan quality and imaginative design. Celebrated internationally from the start — the SS14 collection won the prestigious Bubble London Rising Star Award — Wolf & Rita has grown into a globally recognized label now sold in 80 stores across 20 countries. The brand maintains its family structure and its deep connection to the rich textile traditions of northern Portugal with every beautifully made collection.