XíRENA Clothing Brand Featured Image
Clothing Brands

Location

Los Angeles, USA

Founded

2013

Price range

$45 – $650

Shipping

Worldwide

Catalogue

500 products

Size range

24–41

New arrivals

87 this month

XíRENA

Independent brand — verified
About

XíRENA is an American minimalist clothing label for women, founded in Los Angeles in 2013 by creative director Dierdre Roffoni with her husband Tony Graham. The couple are the fashion veterans behind Findings, the multi-brand showroom founded in 1989 that represents labels such as Isabel Marant and Ulla Johnson. Roffoni was inspired on holiday in Formentera, Spain, by local girls riding Vespas in white shirts, and the name comes from sirena, Spanish for mermaid. Xírena began with colourful cotton lingerie and then set out to make the perfect white shirt. Its signature Beau shirt, a relaxed cotton poplin button-down, sits alongside the Channing and Scout shirts, gauze dresses, knits, denim, swimwear and accessories. Most of the collection is made in the USA, in Los Angeles. The label's philosophy is clothes made to live in, with effortless, slightly rumpled cotton poplin, gauze, linen and silk. Its design and sample studio is in LA's Fashion District, and fabric for its printed lingerie has been sourced from upcycled material. Xírena is sold at more than 500 retail doors, including Merci in Paris and Fred Segal in Los Angeles, and opened its first store at Palisades Village.

Tags
#everyday#locally made#natural#mid-range

Shop XíRENA

Picked by the brand. Checkout happens on XíRENA’s own site.

Brand Details

USA
Cotton
Linen
Viscose
Silk
Wool
Last reviewed
Oct 2026
Independent brand
Verified
D
Dierdre Roffoni
T
Tony Graham

Corrections

How we review brands

Top Curated Collections

Top Organic Cotton Clothing Brands
Top Sustainable Clothing Brands
Top Minimalist Clothing Brands
Top American Clothing Brands
Top Designer Clothing Brands
Top Organic Cotton Clothing Brands
Top Sustainable Clothing Brands
Top Minimalist Clothing Brands
Top American Clothing Brands
Top Designer Clothing Brands

More like this

From other labels in the directory.

Frequently asked questions

What kind of clothing does Xirena make?
Xirena (styled XíRENA) is a Los Angeles label making relaxed, minimalist women's clothing with a laid-back California feel. It is best known for soft cotton shirts and also makes dresses, tops, sweaters, pants, skirts and accessories.
What shirts and other pieces does Xirena sell?
Xirena's signature piece is the Beau shirt, a menswear-inspired button-down, alongside shirts like the Jordy and Eastwood in cotton poplin and gauze. It also sells knits such as the Lela sweater and Foster cardigan, plus dresses, Nixon denim pants, socks, bags and jewellery.
How much does Xirena cost?
Xirena is a mid-to-premium brand, with clothing from about $45 USD for socks up to around $650 for jackets. Its cotton shirts mostly cost about $184–$245, and jewellery goes up to about $750.
Where is Xirena located?
Xirena is based in Los Angeles, USA, with its headquarters and design studio in the city's Fashion District. Its collections are designed in LA and sold online and through hundreds of retailers.
Who founded Xirena?
Xirena was founded in Los Angeles in 2013 by Dierdre Roffoni, its creative director, together with her husband Tony Graham. The couple also founded the multi-brand showroom Findings, and Xirena began as a cotton lingerie line before moving into shirts.
Who owns Xirena?
Xirena is an independent brand owned and run by its founders, Dierdre Roffoni and Tony Graham.
Is Xirena made in the USA?
Xirena makes most of its collection locally in Los Angeles, and many styles, including the Beau and Jordy shirts, are labelled Made in Los Angeles. It favours natural fabrics such as cotton poplin, gauze, linen and silk.

Ready to shop?

Visit XíRENA

You May Also Like

Discover more brands you might be interested in

Waltz Studio featured image
Clothing

Waltz Studio

USA · Est. 2014 · Mid-range

Waltz is a minimalist American designer clothing label for women, founded in San Francisco in 2014 by Danielle Colen. A native New Yorker with a background in landscape and architectural photography, Colen earned an MFA in fashion design at the Academy of Art University and worked as a patternmaker before launching her own line. Her love of strong lines and precise shapes runs through every collection, built on the belief that fashion should elevate the everyday without frills or excess. Inspired by the simplicity of menswear but cut for a woman's body, Waltz makes seasonless wardrobe staples: dresses, shirts, tops, trousers, jeans, skirts, jumpsuits, jackets and knitwear in natural fabrics such as cotton, organic cotton, linen, wool and lyocell. Patterns are cut in the San Francisco studio and garments are made in the USA. The label's ethical approach rests on domestic manufacturing, careful tailoring and long-lasting pieces designed to slip into an existing wardrobe rather than chase trends. Racked named Waltz a San Francisco womenswear brand to watch in 2016, and the label has been featured in Metal Magazine. Its collections have been stocked by West Coast boutiques including Voyager, Anaise and Anomie.

#organic#natural
View
Untitled in Motion featured image
Clothing

Untitled in Motion

USA · Est. 2020 · Affordable

Untitled in Motion is an American designer clothing label for women, founded in Brooklyn, New York in 2020 by Marika Kandelaki and Virginia Craddock. Kandelaki is an artist and print designer with more than 20 years of experience in New York textile design, while Craddock is a fashion business consultant who previously founded the brand Kurt Lyle. The pair met at the Premiere Vision NYC trade show and began the label during the pandemic, approaching each collection as an artist approaches a canvas. The range covers dresses, tops, skirts, trousers, outerwear and knitwear, with simple, fluid silhouettes that showcase exclusive, limited-edition prints. The brand began with "wakewear" such as robes, shirts, shorts and sleep dresses meant for waking, sleeping and the creative time in between. Pieces are made in China. The prints draw on dream states, surrealism and architecture, referencing de Chirico's arches, Dora Maar's light play, Magritte's skies, Schiaparelli's trompe l'oeil and Matisse's cutouts. Many designs are digitally printed on vegan TENCEL Luxe, a lyocell from renewable wood, and the brand works with audited factories that pay fair wages for fair hours. Untitled in Motion has been featured by the art and fashion magazine Whitewall.

#natural#women-owned
View
Two New York featured image
Clothing

Two New York

USA · Est. 2010 · Luxury

Two New York is a minimalist designer clothing label for women, founded in Brooklyn, New York in 2010 by Monica Patel-Cohn. Before launching the line, Patel-Cohn worked in creative roles at Barneys and at Prada in Milan. With an Indian father and an Italian mother, she was inspired by the saris her family wore at her wedding in Italy and set out to create a modern, minimal take on caftans, tunics and easy dresses in handwoven fabrics. The collection includes caftans, tunics, dresses, shirts, blouses and trousers, along with scarves and accessories, designed for travel, a staycation or the city. Fabrics are designed in house or sourced from artisans and weavers across India, ranging from hand-spun khadi cotton in indigo dyes to Jamdani saris, ikat and dabu prints. Garments are made in the USA, and the caftan has been the label's signature since its first collection. Two works in small quantities to support handloom weavers and their livelihoods, treating the hand-loomed sari as a craft worth preserving. The brand's studio sits on Main Street in DUMBO and is open by appointment. Two has been featured in Vogue, Yolo Journal and The Flair Index.

#natural#women-owned
View

Explore by tags

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.