Bordelle

Farida Gupta is an Indian fashion brand founded by Farida Gupta, known for its contemporary take on traditional clothing. The brand focuses on women’s ethnic and fusion wear such as kurtas, dresses, tunics, and co-ord sets. Farida Gupta’s designs often feature hand-crafted prints, rich colours, and flowing silhouettes that blend tradition with modern comfort. The clothing is designed to be wearable for daily use, festive occasions, and workwear settings. Instead of heavy embellishment, the brand favours elegance and ease. Farida Gupta appeals to women who enjoy traditional Indian textiles with a modern touch. It is ideal for those looking for ethnic wear that feels graceful, comfortable, and versatile.

Simkhai is a New York–based fashion brand founded by Jonathan Simkhai in 2010. The brand focuses on modern women’s clothing that blends fashion and ease. Simkhai creates dresses, tailored tops, skirts, and coordinated sets that feel sleek and contemporary without being overly formal. The designs often feature clean lines, thoughtful details, and fabrics that move well with the body. Simkhai’s collections are designed to be versatile enough for work, events, and social occasions, making it easy to style outfits for different situations. Instead of quick seasonal trends, the brand focuses on thoughtful shapes and refined tailoring that can be worn and re-worn with confidence. Simkhai appeals to people who want fashion that feels both current and wearable — pieces that look put together but still feel approachable and comfortable. The brand is ideal for individuals who value everyday elegance and modern design.

Sui is a Singapore-based contemporary fashion brand founded by Mahima Gujral in 2017, created to celebrate modern femininity through thoughtful design and refined craftsmanship. Known for its elegant silhouettes and versatile wardrobe staples, the brand blends contemporary aesthetics with timeless appeal. Sui’s collections focus on clean lines, elevated fabrics, and subtle detailing, offering pieces that transition seamlessly from everyday wear to special occasions. With an emphasis on wearability and confidence, the brand designs clothing that feels polished yet effortless. Rooted in a modern, global sensibility, Sui resonates with individuals who appreciate understated luxury and thoughtfully designed fashion that supports both personal style and everyday life.