Location
Christchurch, Canterbury, New Zealand
Founded
2012
Price
Affordable
Shipping
Worldwide
Ethique
About
Ethique is a New Zealand-based sustainable beauty brand founded in 2012 by Brianne West, headquartered in Christchurch. The company revolutionized personal care by pioneering solid bar formulations that eliminate the need for plastic bottles, with haircare lines including shampoo and conditioner bars made from natural, biodegradable ingredients like cocoa butter, coconut oil, and essential oils. All products are vegan, cruelty-free, palm-oil-free, and packaged in compostable cardboard. Ethique's core mission is to rid the world of plastic waste—already having prevented millions of plastic bottles from landfills. The brand has established itself as a global leader in eco-friendly haircare, proving that sustainability and product performance coexist, inspiring a new generation of consumers to embrace low-waste beauty routines.
Brand Details
Frequently asked questions
Where is Ethique based?
Ethique is based in Christchurch, Canterbury, New Zealand, and ships worldwide.
Is Ethique affordable?
Yes, Ethique's bars are priced in an affordable range.
Why does Ethique sell bars instead of bottles?
Ethique pioneered solid shampoo and conditioner bars to eliminate plastic bottles, and says it has kept millions of bottles out of landfills.
What are Ethique's bars made of?
They're made with biodegradable ingredients like cocoa butter, coconut oil, and essential oils, packaged in compostable cardboard.
Are Ethique products palm oil-free?
Yes, all Ethique products are vegan, cruelty-free, and palm oil-free.
Who founded Ethique and when?
Brianne West founded Ethique in 2012.
Explore by tags
- affordable
- ayurvedic
- b corp
- biodegradable
- black-owned
- circular
- cruelty-free
- custom
- eco-friendly
- ethical
- everyday
- fair-trade
- fine jewellery
- gemstone
- hand-crafted
- handmade
- heritage
- hypoallergenic
- lab-grown diamond
- locally made
- luxury
- mid-range
- minimalist
- natural
- organic
- paraben-free
- plant-based
- plastic-free
- recycled
- silicone-free
- sulfate-free
- sustainable
- upcycled
- vegan
- women-owned
- zero-waste
From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.
Ethique