Freelabel

Newbie is a Sweden-based children’s clothing brand founded in 2010 that focuses on soft, comfortable, and high-quality apparel for babies and young children. The brand creates pieces such as onesies, tops, trousers, knitwear, rompers, and everyday essentials made from gentle fabrics that feel comfortable on delicate skin. Newbie’s designs often feature calm colour palettes, thoughtful details, and easy-to-wear cuts that make dressing children simple and practical. Instead of trendy children’s fashion, the brand leans toward dependable, timeless staples that can be worn regularly and layered easily. The clothing is ideal for families looking for practical, soft apparel that feels gentle and reliable for daily routines, playtime, naps, and outings. Newbie appeals to parents who value comfort, quality, and simplicity in kids’ wardrobes.

WeDressFair is a France-based sustainable fashion platform founded in 2017, created to make ethical and responsible fashion more accessible. Positioned as a curated destination rather than a single-label brand, WeDressFair brings together carefully selected fashion labels that share a commitment to sustainability, transparency, and fair production. The platform focuses on offering clothing made from eco-friendly materials, ethical supply chains, and responsible manufacturing practices, helping consumers make informed fashion choices without compromising on style. With a strong emphasis on education and conscious consumption, WeDressFair highlights brands that prioritise people, the planet, and long-lasting design. By combining curation with purpose, the platform has become a trusted space for individuals seeking modern fashion aligned with ethical values and sustainability principles.

Olmsted Outerwear is a modern outerwear brand founded by Corey Gaffer in the United States in 2015 with a mission to redefine weather-ready clothing. Inspired by rugged landscapes, urban exploration, and the everyday need for reliable protection from the elements, Olmsted Outerwear designs performance-driven jackets and layers that marry technical function with clean, contemporary style. Each piece is engineered with thoughtful details—durable fabrics, practical features, and considered tailoring—to handle unpredictable conditions while remaining stylish and easy to wear. The brand’s aesthetic balances utility with modern design, ensuring that garments feel purposeful both on the trail and in the city. With a focus on quality craftsmanship and adaptable performance, Olmsted Outerwear continues to build a community of outdoor lovers and city dwellers alike who seek outerwear that performs without compromise.