Location

Enebyberg, Stockholm County, Sweden

Founded

2006

Price range

kr 69 – kr 1,499

Shipping

Worldwide

Catalogue

500 products

New arrivals

132 this month

Geggamoja Clothing Brand Logo

Geggamoja

Independent brand — verified
About

is a vibrant and purposeful Swedish kids clothing brand founded in 2006 in Stockholm by Anna Rietz and Sara Marmsjö, who turned their shared passion for children's clothing and environmental responsibility into one of Sweden's most beloved organic kidswear labels. From its origins in the founders' basement, the brand has grown into a certified GOTS organic label offering a wide range of children's clothing and products with unique quality and playful, nature-inspired design. Geggamoja lives and breathes sustainability, using organic cotton and environmentally responsible production practices throughout, with a deep commitment to transparency and ethical manufacturing. The brand's practical, comfortable, and beautifully designed garments reflect a Scandinavian belief that children's clothing can be both joyful and consciously made, earning Geggamoja a devoted following among families across Sweden and internationally.

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Brand Details

Lithuania & India (partial disclosure)

Organic Cotton
Bamboo
Merino Wool
Fleece
Recycled Polyester
GOTS
Last reviewed
Sep 2026
Independent brand
Verified
S
Sara Marmsjö
A
Anna Rietz
A
Annaiet
S
Sara

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Frequently asked questions

When was Geggamoja founded?
Geggamoja was founded in 2006 by its two Swedish creators.
Who founded Geggamoja?
Geggamoja was founded by Anna Rietz and Sara Marmsjö in 2006. The two Swedish entrepreneurs created the brand to provide comfortable, practical clothing for babies and children.
What is Geggamoja known for?
Geggamoja is known for bright colours, playful patterns, and soft fabrics designed for active play. The brand focuses on practical, durable, and easy-to-wear everyday clothing for children rather than over-designed fashion.
What is the price range of Geggamoja?
Geggamoja is a mid range brand, offering quality kidswear at accessible prices for families seeking everyday clothing that balances comfort with durability.
What products does Geggamoja offer?
Geggamoja offers a range of comfortable kidswear including leggings, dresses, hats, and outerwear designed for babies and children. All pieces are made from soft fabrics that allow children to move freely and play actively.
What makes Geggamoja unique?
Geggamoja stands out by prioritising comfort and function over over-designed fashion, creating cheerful and practical clothing that allows children to move freely. The brand combines soft, durable fabrics with bright colours and playful patterns, making everyday kidswear both fun and functional.
Where is Geggamoja based?
Geggamoja is based in Sweden and ships worldwide, making their kidswear accessible to customers internationally.
When was Geggamoja founded?
Geggamoja is a vibrant and purposeful Swedish kids clothing brand founded in 2006 in Stockholm by Anna Rietz and Sara Marmsjö, who turned their shared passion for children's clothing and environmental responsibility into one of Sweden's most beloved organic kidswear labels.
Where is Geggamoja based?
Geggamoja is based in Enebyberg, Stockholm County, Sweden.
What is the price range of Geggamoja?
Geggamoja is positioned in the affordable price range.
What makes Geggamoja unique?
From its origins in the founders' basement, the brand has grown into a certified GOTS organic label offering a wide range of children's clothing and products with unique quality and playful, nature-inspired design.

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