Helsi

Clothing Co. is a designer clothing brand founded by Lauren, a surf and fashion enthusiast who spent years working corporate jobs before tracing her passion back to two transformative experiences — the confidence she felt playing in dress-up clothes as a child and the thrill she discovered upon catching her first wave. Combining these two feelings, Lauren launched Lo Tide to bring that same sense of confident excitement to women everywhere, whether they ever set foot in the ocean or not. The brand specializes in surf-inspired womenswear designed to capture the carefree spirit of coastal living and empower women to feel bold, beautiful, and self-assured in their everyday style.

Arçay is a Turkish designer who made a dramatic career change from a long career as a top technology industry executive to launch her namesake designer clothing brand in 2016 in Istanbul. The decision was deeply personal, born from the sudden loss of her mother, who instilled in her the conviction that there might not be a tomorrow, pushing her to finally pursue her lifelong dream of fashion design. The brand is named after her maternal grandmother, a strong and creative woman from Crete Island who had never allowed her name to be passed to any grandchild until Zeynep was born. Designed in her Istanbul atelier, the collection features clean, minimalistic silhouettes rooted in tailoring through paper-thin leather, silk, and wool, and has gained a celebrity following including Kendall Jenner, Gigi Hadid, and Jessica Biel, with stockists including Net-a-Porter, Harrods, Saks Fifth Avenue, and The Webster.

Hamlyn is founded in 2015 by New Zealand designer Wynn Crawshaw, who hails from the kiwifruit orchards of New Zealand's Bay of Plenty and built this designer clothing brand organically from a small Auckland studio where he was experimenting with garments outside of work hours. The brand started with a debut knitwear collection that stores picked up and wanted to buy, growing from there into a fully formed label known for technical knitwear, precision tailoring, and handcrafted details including macramé, crochet, and unique prints. Wynn Hamlyn became a beloved presence at New Zealand Fashion Week and gained international stockists including Bloomingdale's, Harvey Nichols in the Middle East, and Moda Operandi, with Michelle Obama and Pete Davidson both wearing the brand. Sadly, in 2026 Crawshaw announced the brand would be pressing pause, citing a business structure that no longer supported his vision for creation.