Jupiter

Dae Hair is a Scottsdale, Arizona–based haircare brand founded by influencer and entrepreneur Amber Fillerup Clark. The brand was created to reflect the spirit of the desert — its warmth, colors, and natural ingredients. Dae’s products include shampoos, conditioners, and treatments made with cactus flower, moringa seed, and prickly pear extract to nourish and hydrate hair. All formulations are vegan, cruelty-free, and free of parabens and sulfates. The brand’s name, Dae,” symbolizes self-care and daily renewal, aligning with its mission to make hair rituals joyful and natural. What makes Dae Hair distinctive is its desert-inspired philosophy and commitment to simplicity — blending modern clean beauty with a sense of calm and authenticity. With its vibrant identity and effective formulas, Dae has quickly become a favorite in the modern clean haircare market.

Hello Everist is a Canadian sustainable haircare brand founded in 2020 by Jessica Stevenson and Jayme Jenkins. Based in Toronto, the brand reimagines haircare with its innovative waterless concentrates, offering shampoos and conditioners in aluminum tubes that drastically reduce waste. Each formula is made with biodegradable, plant-based ingredients and free from parabens, sulfates, and synthetic fragrances. By removing water, Hello Everist minimizes carbon emissions and packaging waste while maintaining salon-quality performance. The brand is also vegan, cruelty-free, and climate-neutral certified. What makes Hello Everist distinctive is its forward-thinking approach to sustainability — merging convenience, effectiveness, and eco-conscious innovation. With its refill-friendly system and strong commitment to transparency, Hello Everist is redefining how people experience clean, low-impact haircare.

Jessicurl was founded by Jessica McGuinty in Arcata, California, to help people embrace their natural curls with confidence. The brand’s curly-hair products are free from sulfates, silicones, and drying alcohols, focusing instead on moisture, definition, and gentle cleansing. Its most loved formulas, including the Rockin’ Ringlets Styling Potion and Spiralicious Gel, are designed for a wide range of curl patterns. Jessicurl promotes the message You have the right to remain curly,” advocating self-acceptance and education for natural-hair care. What makes Jessicurl unique is its community-first approach and ingredient transparency, empowering users to understand and love their texture through simple, effective products.