Monat Global

Founded in 2020 by Glory Ama, Amari Haircare is a U.K.-based brand focused on promoting healthy, natural textured hair. The brand formulates botanical-rich oils, conditioners, and masks that target dryness and breakage. All products are cruelty-free, vegan, and made without harsh chemicals. Amari Haircare emphasizes consistency, self-love, and education, offering guides and community support for hair maintenance. What makes the brand distinctive is its blend of simplicity and authenticity, using minimal ingredients that deliver real nourishment for Afro and curly hair types while encouraging confident, natural beauty.

As I Am is an American haircare brand founded by Dr. Ali N. Syed, a cosmetic chemist with decades of experience in textured hair science. The brand was created to meet the specific needs of curly, coily, and natural hair textures through high-performing, science-backed formulas. Based in Illinois, As I Am offers a wide range of products — from cleansers and conditioners to curl creams and growth serums — made with ingredients like coconut oil, shea butter, and Jamaican black castor oil. Its formulations are vegan, cruelty-free, and sulfate-free, focusing on hydration, definition, and scalp health. The brand also invests heavily in research and education, setting new standards for textured haircare. What makes As I Am distinctive is its scientific approach to natural hair — combining rigorous research with cultural authenticity. It remains one of the most trusted brands for healthy, naturally styled hair.

Founded in 2015, Nature’s Little Secret is a U.S. brand offering plant-based haircare formulated for curly, coily, and textured hair. The brand’s bestsellers, such as the Coconut Milk Shampoo and Banana Leave-In Conditioner, use food-grade natural ingredients for gentle nourishment. All products are vegan, sulfate-free, and hand-crafted in small batches. Nature’s Little Secret emphasizes transparency, ingredient simplicity, and effective hydration. What makes it distinctive is its kitchen-inspired approach to curl care, providing moisture-rich products that feel as wholesome as they are effective.