Location
Los Angeles, California, United States
Founded
2016
Price
Mid-range
Shipping
Worldwide
OUAI
About
OUAI was founded in 2016 by celebrity hairstylist Jen Atkin in Los Angeles, focusing on effortless, modern haircare that fits into real life. The brand's mid-range product line includes shampoos, conditioners, treatments, and styling products made with smart ingredients such as keratin, amino acids, and plant oils, blended with fine-fragrance scents developed by Parisian perfumers. All products are cruelty-free, sulfate-free, and safe for colored hair, with formulations that elevate everyday routines into luxurious experiences. OUAI distinguishes itself through its combination of expert stylist knowledge and lifestyle simplicity, creating high-performance haircare that feels approachable and luxurious while promoting an inclusive definition of beauty and authenticity.
Brand Details
Frequently asked questions
Why is OUAI known for its scents?
OUAI's products carry fine-fragrance scents developed by Parisian perfumers, designed to make everyday routines feel more elevated.
What price range is OUAI?
OUAI sits in the mid-range price tier and was founded in 2016.
Does OUAI ship internationally?
Yes, OUAI ships worldwide and can be ordered through theouai.com.
Is OUAI safe for color-treated hair?
Yes, OUAI products are cruelty-free, sulfate-free, and safe for colored hair.
What ingredients does OUAI use in its formulas?
Its shampoos, conditioners, treatments, and styling products are made with keratin, amino acids, and plant oils.
Who created OUAI?
OUAI was founded by celebrity hairstylist Jen Atkin in Los Angeles.
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