Loclaire
New Zealand · Est. 2019 · Mid-range
Loclaire is a New Zealand designer label for women, founded in Auckland in 2019 by partners Frances Lowe and Adi Komari. They launched it to be as modern in its morals as in its aesthetics, and with an estimated 80% of a product's environmental impact decided at the design stage, Lowe begins with rigorous fabric research. Collections are small and considered, defined by premium fabrics, impeccable tailoring and quality craftsmanship, balancing the timeless with the extraordinary. The range includes tops such as the Bunny Longsleeve and Butterfly Blouse, the Bennetts Pant and Celeste Bubble Miniskirt, dresses like the Demi Wrap Dress and Eclipse Dress, and outerwear including the Reefs Trench Coat and Bao Blazer, plus silk scrunchies. In October 2020 Loclaire moved to a made-to-order model with zero waste, inclusive sizing, full transparency and local production, and its collections are made in Auckland. It has used only organic cotton since the end of 2020, with no polyester, alongside ZQ-certified New Zealand merino and deadstock fabrics. Waste is reduced through clever patternmaking, small one-off projects and donating offcuts, and orders ship in recycled packaging. The brand aligns its work with the UN Sustainable Development Goals.
