Location

Auckland, New Zealand

Founded

2019

Price range

NZ$50 – NZ$880

Shipping

Worldwide

Catalogue

76 products

Size range

6–18

Loclaire

Independent brand — verified
About

Loclaire is a New Zealand designer label for women, founded in Auckland in 2019 by partners Frances Lowe and Adi Komari. They launched it to be as modern in its morals as in its aesthetics, and with an estimated 80% of a product's environmental impact decided at the design stage, Lowe begins with rigorous fabric research. Collections are small and considered, defined by premium fabrics, impeccable tailoring and quality craftsmanship, balancing the timeless with the extraordinary. The range includes tops such as the Bunny Longsleeve and Butterfly Blouse, the Bennetts Pant and Celeste Bubble Miniskirt, dresses like the Demi Wrap Dress and Eclipse Dress, and outerwear including the Reefs Trench Coat and Bao Blazer, plus silk scrunchies. In October 2020 Loclaire moved to a made-to-order model with zero waste, inclusive sizing, full transparency and local production, and its collections are made in Auckland. It has used only organic cotton since the end of 2020, with no polyester, alongside ZQ-certified New Zealand merino and deadstock fabrics. Waste is reduced through clever patternmaking, small one-off projects and donating offcuts, and orders ship in recycled packaging. The brand aligns its work with the UN Sustainable Development Goals.

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Brand Details

New Zealand
Organic Cotton
Hemp
Linen
Merino Wool
Silk
Recycled Cotton
Cupro
ZQ
Last reviewed
Oct 2026
Independent brand
Verified
F
Frances Lowe
A
Adi Komari

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Frequently asked questions

What kind of clothing does Loclaire make?
Loclaire is an Auckland womenswear label making made-to-order clothing with zero waste and inclusive sizing. Its range includes tops, skirts, pants, dresses and outerwear.
What products does Loclaire sell?
Loclaire sells tops such as the Bunny Longsleeve and the Butterfly Blouse, and bottoms like the Bennetts Pant and the Celeste Bubble Miniskirt. It also makes dresses such as the Demi Wrap Dress and the Eclipse Dress, outerwear like the Reefs Trench Coat and the Bao Blazer, and silk scrunchies.
How much does Loclaire cost?
Loclaire is a premium brand, with products priced from about NZ$50 to NZ$880 NZD. Tops cost around NZ$99–NZ$390, and outerwear about NZ$769–NZ$880.
Where is Loclaire located?
Loclaire is based in Auckland, New Zealand.
Who founded Loclaire?
Loclaire was launched in 2019 by partners Frances Lowe and Adi Komari.
Who owns Loclaire?
Loclaire is an independent label owned and run by its founders, Frances Lowe and Adi Komari.
Where is Loclaire made and what materials does it use?
Loclaire makes its clothing to order locally in Auckland and has used only organic cotton since the end of 2020, with no polyester at all. It also uses ZQ-certified New Zealand merino, deadstock fabrics and recycled packaging.

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