The Loom

Paapii Design is a Finland-based fashion and lifestyle brand founded by Anniina Isokangas in 2011 that focuses on simple, high-quality children’s and adults’ clothing with Nordic design sensibility. The brand creates wardrobe pieces such as knitwear, tops, trousers, dresses, and accessories made from soft, breathable materials that feel comfortable and natural on the skin. Paapii Design’s aesthetic is calm and understated, favouring neutral tones, relaxed silhouettes, and timeless shapes that can be worn across seasons. The clothing is designed to work for everyday life, play, and casual moments, making garments that feel dependable and versatile. Instead of heavy prints or bold trends, the brand prioritises quality and simplicity, helping customers build wardrobes that fit easily into daily routines. Paapii Design appeals to people who appreciate minimalist design and natural comfort. It is ideal for customers looking for dependable pieces that feel comfortable, wearable, and timeless.

Son de Flor is a Lithuanian fashion label founded by Agne Kucerenkaite in 2014 that focuses on feminine, hand-crafted clothing inspired by traditional craftsmanship and romantic design. The brand creates dresses, tops, skirts, and statement pieces that feel delicate and expressive. Son de Flor often uses floral embroidery, soft fabrics, lace details, and hand-finished elements that give each piece an artisanal feel. The designs have a romantic, timeless quality that makes them suitable for special occasions, gatherings, and moments when expressive style feels right. The clothing balances classic elegance with contemporary touches, so pieces feel both nostalgic and wearable. Son de Flor appeals to people who enjoy clothing with personality and hand-crafted details rather than mass-produced, fast-fashion pieces. The brand is ideal for customers looking for fashion that feels unique, graceful, and rooted in thoughtful design.

The Summer House is an India-based fashion brand founded in 2017, known for clothing made using handwoven and artisanal fabrics. The brand focuses on women’s wear such as dresses, tunics, tops, and relaxed sets designed for warm weather and daily wear. The Summer House works closely with Indian artisans and uses traditional weaving techniques to create breathable, lightweight clothing. The designs are simple and elegant, with soft colours and easy fits. The clothing feels comfortable, airy, and suitable for long days. The Summer House appeals to people who enjoy hand-crafted clothing, natural fabrics, and everyday outfits that feel calm, refined, and rooted in craft.