Location

New York, USA

Founded

1999

Price range

$130 – $6,500

Shipping

Worldwide

Catalogue

500 products

Size range

S–XL

New arrivals

98 this month

Ulla Johnson

Independent brand — verified
About

Ulla Johnson is an American luxury clothing label for women, founded in New York in 1999 by Ulla Johnson. Born and raised in Manhattan as the daughter of archaeologists, Johnson honed her signature style between the streets of New York and the far-flung destinations of her family's travels, and launched her eponymous line just after graduating from university. It quickly earned the support of Barneys New York. The label is known for romantic printed and ruffled dresses and gowns such as the Ethel Dress, hand-crochet dresses, blouses, knits, denim, coats and swimwear, along with the Paloma and Charlotte handbags and jewellery. It is made in India, Peru, Italy and other countries, with denim handcrafted in Los Angeles. Every collection is built on natural fibres, beautiful finishing and ease of fit, with close attention to construction. Johnson works closely with artisan partners around the world, including embroiderers in India, crochet makers in Peru and makers in Kenya. The brand has created ULLA Eaux de Parfum with British perfumer Lyn Harris and candles with ceramicist Jonathan Yamakami. It runs a Manhattan flagship and other boutiques, and is sold by retailers across the US, Europe, Australia and Asia.

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Brand Details

India, Peru & Italy

Cotton
Silk
Linen
Wool
Viscose
Polyester
Leather
Last reviewed
Oct 2026
Independent brand
Verified
U
Ulla Johnson

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Frequently asked questions

What kind of clothing does Ulla Johnson make?
Ulla Johnson is a New York luxury label making romantic, artisan-crafted women's clothing and accessories. Its range covers dresses, knits, tops, denim, skirts, coats, swimwear, handbags, shoes, jewellery and fragrance.
What dresses and other pieces does Ulla Johnson sell?
Ulla Johnson is best known for printed and ruffled dresses and gowns, such as the Ethel Dress, along with hand-crochet dresses and ruffled blouses. Its signature accessories include the Paloma and Charlotte handbags and raffia bags.
How much does Ulla Johnson cost?
Ulla Johnson is a luxury brand, with clothing from about $130 USD up to $6,500 for its most elaborate gowns. Dresses start around $420 and many cost close to $900, while fragrance and small accessories start lower.
Where is Ulla Johnson located?
Ulla Johnson is based in New York City, USA, with showrooms in New York and Paris. It runs its own UJ boutiques, including one in West Hollywood, and sells online and through retailers.
Who founded Ulla Johnson?
Ulla Johnson was founded in New York in 1999 by designer Ulla Johnson, who launched her namesake label just after graduating from university.
Who owns Ulla Johnson?
Ulla Johnson is an independent brand wholly owned by its founder, Ulla Johnson.
Where is Ulla Johnson made, and is it handcrafted?
Ulla Johnson works closely with artisan partners around the world, including embroiderers in India and crochet makers in Peru. Some pieces are made in Kenya, many shoes and bags are made in Italy, and its denim is handcrafted in Los Angeles.

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