Underprotection
is a Danish activewear and lingerie brand founded in Copenhagen in 2010 by Sunniva Uggerby and Stephan Rosenkilde, with Jeanette Hansen later joining the founding team. The brand was built around a bold, colorful, feminine aesthetic that consciously challenges the stereotype that sustainable lingerie has to look plain or dull, using recycled fibers, Oeko-Tex certified laces, and biodegradable materials in its wire-free collections. As a Certified B Corporation, Underprotection holds itself to strict standards of social and environmental accountability, offering take-back programs, a repairs service, and even rewarding customers who repair their own garments with gift vouchers. The brand is available in sizes XS to XL with selected plus options and distributes across Scandinavia and internationally.
Brand Details
Frequently asked questions
Is Underprotection sustainable or ethical?
The brand was built around a bold, colorful, feminine aesthetic that consciously challenges the stereotype that sustainable lingerie has to look plain or dull, using recycled fibers, Oeko-Tex certified laces, and biodegradable materials in its wire-free collections. As a Certified B Corporation, Underprotection holds itself to strict standards of social and environmental accountability, offering take-back programs, a repairs service, and even rewarding customers who repair their own garments with gift vouchers.
When was Underprotection founded?
Underprotection is a Danish activewear and lingerie brand founded in Copenhagen in 2010 by Sunniva Uggerby and Stephan Rosenkilde, with Jeanette Hansen later joining the founding team.
What makes Underprotection unique?
As a Certified B Corporation, Underprotection holds itself to strict standards of social and environmental accountability, offering take-back programs, a repairs service, and even rewarding customers who repair their own garments with gift vouchers.
What is the price range of Underprotection?
Underprotection is positioned in the mid-range price range.
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