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Seventy Mochi
United Kingdom · Est. 2020 · Mid-range
Seventy Mochi is a London-based fashion brand founded by Haya Iqbal Ahmed in 2020 that focuses on playful, versatile women’s clothing inspired by travel and everyday life. The brand creates dresses, tops, skirts, and relaxed pieces with soft silhouettes and cheerful details. Seventy Mochi’s designs often use light, comfortable fabrics and simple patterns that work well for daily routines and casual outings. The style leans toward effortless charm rather than heavy tailoring, making the pieces easy to wear for brunches, weekend plans, and everyday moments. Seventy Mochi appeals to people who enjoy fashion that feels fresh and fun, with pieces that can be styled in different ways. The brand is ideal for customers who want clothes that feel both modern and relaxed, fitting into everyday life and leisure with ease.
Sepia Stories
India · Est. 2020 · Affordable
Sepia Stories is an India-based fashion brand founded by Praful Makwana and Pratima Gracias in 2020 that focuses on sustainable everyday women’s clothing with a warm, thoughtful feel. The brand creates dresses, tops, skirts, and relaxed silhouettes using natural fabrics and calm colour palettes. Sepia Stories keeps its designs simple, breathable, and easy to wear, making them suitable for daily routines, casual outings, work, and relaxed weekends. Instead of loud prints or fast trends, Sepia Stories favours quiet design and gentle shapes that feel dependable and comfortable. The brand places attention on thoughtful materials and mindful production, appealing to people who prefer natural fibres and garments that feel caring to wear. Sepia Stories is ideal for customers who want comfortable basics with a calm aesthetic, perfect for everyday life and capsule-style wardrobes.
Rupahaus
Australia · Est. 2016 · Mid-range
Rupahaus is an Australia–based fashion brand founded by Rifda Hilman in 2016 that focuses on contemporary women’s clothing with a modern and expressive feel. The brand creates wardrobe pieces such as dresses, tops, trousers, and stylish separates designed to feel both current and wearable. Rupahaus’s collections often use bold colours, interesting textures, and clean silhouettes that make outfits feel modern without being overly complicated. The clothing is designed for everyday life, casual outings, work, and social plans, blending comfort with thoughtful style. Instead of chasing fleeting trends, the brand focuses on looks that feel approachable yet distinctive. Rupahaus appeals to people who want fashion that feels confident and expressive but still easy to wear. It is ideal for customers who enjoy modern, calm style that fits into many parts of daily life.
