

Velvet Heartbeat is a New Zealand–based fashion brand founded by Jasmin Jones in 2017. The brand focuses on feminine, statement clothing with a soft yet bold feel. Velvet Heartbeat’s collections include dresses, tops, skirts, and occasion wear designed for parties, events, and expressive everyday styling. The brand is known for rich colours, flowing fabrics, and flattering silhouettes. Many pieces are designed to stand out while still being easy to wear. Velvet Heartbeat appeals to people who enjoy romantic, confident fashion with personality and movement.
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